Healthcare Marketing Professional - GTM & Content Strategy - Local to BayArea
Why This Role Stands Out
This hybrid Healthcare Marketing Professional role offers a fantastic opportunity to develop your Go-to-Market and content strategy skills within a dynamic team at APN Software Services, Inc. You'll thrive here if you're a flexible, independent learner with a knack for project management and executive communication. This is a great chance to contribute to impactful marketing initiatives and gain valuable experience.
Quick Overview
Job Description
Must-haves on the resume:
- Microsoft Office Suite familiarity is a must.
- Flexible and independent work style/dynamic fast learner
- Experience with Product GTM
- Experience with content strategy
Hours: 8:00 AM - 4:00 PM are the core work hours. PST Hours
Work location: Is this a remote, hybrid, or in-office position? Flexible/Hybrid. What time zones does this person need to work? PST
Duration: Do you anticipate this role being contract only, contract-to-hire, or having the possibility for extension? Contract only at this time, Temporary leave coverage
Interviews: What will the interview process look like? 2 stages: HM and then the SVP of Marketing
- Does the role require a specific certification? If so, which ones? No
- Minimum years of experience: 5+
We are seeking a highly organized and strategic marketing professional to provide temporary coverage during a team member''s leave of absence. This role will partner closely with Business Line Marketing, Regional Marketing teams, and cross-functional stakeholders to advance key business initiatives, develop customer-centric content, and coordinate marketing programs.
The ideal candidate combines strong project management skills with strategic thinking, executive communication capabilities, and the ability to influence across a matrixed global organization.
Key Responsibilities
Lead Strategic Marketing Initiatives
· Coordinate workstreams that support the Cancer Care Narrative (CCN) and related marketing transformation efforts.
· Facilitate stakeholder alignment across Business Lines, regions, and corporate functions.
· Track deliverables, identify risks, and remove roadblocks to ensure successful execution.
Cross-Functional Coordination
· Serve as a central point of coordination between Marketing, Business Lines, Regional teams, and Communications.
· Organize workshops, working sessions, and stakeholder reviews.
· Maintain project plans, timelines, action logs, and governance processes.
· Facilitate approvals and ensure adherence to internal review processes.
Program Operations & Reporting
· Monitor initiative progress against milestones and business objectives.
· Prepare status updates for leadership teams.
· Maintain project documentation and resource plans.
· Drive operational excellence across multiple concurrent projects
Qualifications
Required
· Bachelor''s degree in Marketing, Business, Communications, Healthcare, Life Sciences, or related field.
· 5+ years of experience in marketing, program management, project management, communications, or related functions.
· Demonstrated ability to manage complex cross-functional initiatives.
· Strong written and verbal communication skills.
· Excellent stakeholder management and influencing skills.
· Proficiency with PowerPoint, Excel, Teams, and SharePoint.
Must-haves on the resume:
- Microsoft Office Suite familiarity is a must.
- Flexible and independent work style/dynamic fast learner
- Experience with Product GTM
- Experience with content strategy
Preferred
· Experience in healthcare, medtech, life sciences, or healthcare marketing.
· Familiarity with clinical evidence, value propositions, and customer-centric marketing approaches.
· Experience working in a global matrix organization.
· Background supporting executive communications or strategic marketing programs.
Success Profile
The successful candidate will be:
· Highly organized and detail-oriented.
· Comfortable managing multiple priorities simultaneously.
· Proactive and solutions-oriented.
· Able to build credibility with senior stakeholders.
· Effective at translating complex information into clear, actionable communications.
· Skilled at driving progress through influence rather than authority.
Expected Outcomes During Coverage
· Maintain momentum of strategic marketing initiatives.
· Ensure continuity of CCN and proof-point development activities.
· Keep cross-functional stakeholders aligned and informed.
· Deliver projects on schedule with minimal disruption during leave coverage.
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