Why This Role Stands Out
This hybrid role offers a fantastic opportunity to drive impactful marketing initiatives and grow your career within a reputable software technology company. You'll thrive here if you're a strategic thinker with a passion for leveraging CRM and marketing automation to achieve exceptional results. Apply today to explore this exciting opportunity!
Quick Overview
Job Description
Hi ,
This is Vamshi ,from Software Technology We have a job opening with our client for position CRM/Marketing Automation Execution Lead If you are available and looking for any new opportunities, please send me your updated resume for below position ASAP.
Job Title: CRM/Marketing Automation Execution Lead
Location: Chicago, Il (Hybrid)
Duration: Long term Contract
Job Description
• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.
Roles & Responsibilities
• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.
Thanks,
Vamshi Thangadpalli
Technical Recruiter
Email: | Web:
100 Overlook Center, Suite 200
Princeton, NJ 08540.
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