Digital Product Manager - Dallas

MUST: Need Independent candidate who can work on our W2

Domain: Financial Services / Asset Management / Digital Products
Role Overview

We are seeking an experienced Digital Product Manager to lead product discovery, strategy, and integration initiatives within a regulated financial-services environment. The ideal candidate will have strong product-management fundamentals and experience working across business, technology, legal, compliance, marketing, and analytics teams.

A key focus of this role will be understanding an existing digital ecosystem, evaluating newly acquired or integrated products, and defining how those products and customer experiences should be incorporated into the broader digital platform.

Experience within asset management, ETFs, investment products, or wealth management is highly desirable. Candidates with strong financial-services digital-product experience and the ability to quickly develop ETF and asset-management domain expertise will also be considered.

Key Responsibilities

Product Strategy & Discovery

• Lead end-to-end product discovery for complex digital initiatives.
• Translate ambiguous business opportunities into clearly defined customer problems, hypotheses, requirements, and product outcomes.
• Conduct stakeholder interviews and discovery sessions across business, technology, marketing, legal, compliance, and operations.
• Validate hypotheses using customer insights, business data, digital analytics, and stakeholder feedback.
• Develop and maintain product roadmaps aligned with business priorities and customer needs.
• Define prioritization frameworks and manage competing requirements across multiple stakeholders.

Acquisition & Digital Product Integration

• Assess existing and newly acquired digital products, capabilities, customer experiences, and technology ecosystems.
• Map acquired products and customer journeys into the organization's broader digital-product ecosystem.
• Identify capability overlaps, integration opportunities, customer-experience gaps, dependencies, and future-state product requirements.
• Partner with technology and business teams to define integration priorities and sequencing.
• Help create a cohesive digital experience across existing and newly integrated products.

Customer Journey & Digital Experience

• Analyze end-to-end digital customer journeys and identify opportunities to improve adoption and engagement.
• Work closely with UX, marketing, analytics, technology, and business stakeholders to improve digital experiences.
• Use customer segmentation and behavioral insights to inform product decisions and prioritization.
• Develop product strategies that balance customer experience, business objectives, regulatory requirements, and technical feasibility.

Digital Analytics & Product Performance

• Leverage Google Analytics and other digital/product analytics to understand customer behavior and product performance.
• Define and monitor digital-product metrics, including adoption, engagement, conversion, and customer-journey performance.
• Partner with digital-marketing teams on customer segmentation, campaigns, and adoption strategies.
• Translate analytics into actionable product recommendations and roadmap priorities.

Required Qualifications

• Strong experience in Digital Product Management, Product Ownership, or Product Strategy.
• Demonstrated experience with:
• Product discovery and hypothesis validation
• Stakeholder interviews and requirements discovery
• Structuring complex or ambiguous business problems
• Product prioritization and roadmapping
• Customer-journey mapping
• Digital analytics and product metrics
• Customer segmentation and adoption strategies
• Experience working in a regulated industry, preferably financial services.
• Demonstrated ability to engage Legal and Compliance stakeholders early in the product lifecycle.
• Experience partnering with cross-functional teams spanning technology, UX/design, marketing, analytics, business, legal, and compliance.
• Strong analytical, communication, and stakeholder-management skills.

Preferred Qualifications

• Experience within asset management, ETFs, mutual funds, investment management, wealth management, or capital markets.
• Understanding of investment-product and fund structures.
• Familiarity with financial-product data, regulatory disclosures, and digital presentation of investment information.
• Experience integrating products, platforms, or customer journeys following an acquisition or organizational integration.
• Experience using Google Analytics or comparable digital analytics platforms.
• Experience with digital marketing, customer segmentation, campaign measurement, and adoption initiatives.