Marketing Analytics Manager, MBA

NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents and automated workflows with context from over 750 integrations. Trusted by approximately two-thirds of the Fortune 100 and nearly half of the Fortune 500, PagerDuty is the industry standard for organizations scaling resilient, autonomous operations. Notable customers include Chipotle, Cloudflare, Docusign, Fox, Nvidia, Salesforce, Spotify, Zoom and more.

We are growing rapidly and hiring top talent with leading AI skills across engineering, sales, product, marketing, and beyond as we build the leading digital operations platform. PagerDuty's Marketing Operations & Analytics team is the measurement backbone for the marketing organization. We define, produce, and defend the numbers that marketing and commercial leadership use to run the business, from funnel pacing and pipeline generation through ROI and closed-won contribution.

We're hiring a
Marketing Analytics Manager to own our recurring marketing and commercial performance reporting and become the reliable answer to "how are we pacing, and why?" You'll work primarily in Tableau, Snowflake, Salesforce, and Google Sheets, partnering closely with BI/Data, Finance, and Sales Operations. As a hands-on analyst you will own highly visible recurring deliverables from your first quarter, work directly with marketing leadership, and have real latitude to automate what's currently manual. Pacing against funnel targets, pipeline generation, and bookings.

Deliver the monthly metrics, including plain-language explanation of what each metric means for a non-technical audience to drive program or leadership decision-making. Support marketing leadership by providing accurate, up-to-date metrics needed for cross functional leadership meetings. Support monthly and quarterly business review reporting, highlighting the most significant changes and data points from the period to enable strategic decisions and drive revenue generation.

Maintain recurring ROI reporting, including overall marketing ROI and event ROI based on marketing-contributed closed won
Maintain Tableau dashboards built on Snowflake, Salesforce, and billing data. Including our core marketing funnel metrics data source, with documented definitions and repeatable QA checks. Write SQL to pull, validate, and reconcile data across sources, and diagnose the differences that may arise with them. Identify data-quality problems like duplicate counting, incomplete data, level-of-grain mismatches and provide clear recommendations for resolution to the right owners.

Maintain documentation marketing leaders use for dashboards to answer questions. Support the annual marketing funnel target-setting process: maintain source actuals, prepare the modeling inputs, load approved targets into the reporting pipeline, and validate that downstream Tableau workbooks reflect them correctly. Field standard analytics requests from commercial and marketing stakeholders, scoping each into a defined metric, source, owner, and decision before building. Support executive-level reporting requests, working with your Sr.

Partner with BI/Data, Finance, and Sales Operations on shared data sources and reporting definitions. Reduce manual effort through automation with use of AI tooling
7+ years in marketing analytics, revenue operations, business analytics, sales operations, or a closely related field, with at least 4 years in a hands-on reporting and analysis role.
~ Working SQL proficiency.

You can independently write joins, aggregations, and window functions against a data warehouse, and debug a query returning the wrong number.
~ Hands-on experience building and maintaining dashboards in Tableau (or comparable) that successfully influence marketing / revenue decision-making?
~ Strong working knowledge of Salesforce data structures
~ Familiarity with Claude or other AI tools
~ Advanced Google Sheets: reconciliation, modeling, and analysis under time pressure.
~ Understanding of B2B funnel and pipeline metrics, Lifecycle stages, pipeline generation, conversion rates, ARR, bookings and relations to one another.
~ You can explain in plain terms how the data connects to what marketing actually did, for an audience that doesn't work in the tools.
~ Experience with Snowflake or another cloud data warehouse.

Familiarity with subscription billing data (Zuora or similar)
Experience with a marketing automation platform, ideally Marketo. Familiarity with data pipeline tooling (Fivetran, dbt, Airflow)
Prior work in B2B SaaS with both a self-serve/product-led motion and enterprise sales. This role may also be eligible for bonus, commission, equity, and/or benefits. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. PagerDuty is a flexible, hybrid workplace. This role is expected to come into our San Francisco office two times per week, so you can thrive in your new role and fully embrace being a Dutonian! Whether you're exploring a career change or taking your next step, we look forward to reviewing your application.

PagerDuty operates a hybrid work model with offices in 8 major cities: Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions.

Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance. As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Flexible work arrangements
Company equity*
ESPP (Employee Stock Purchase Program)*
Retirement or pension plan*
Paid holidays and sick leave
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises.

With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses
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