Ford & CDJR General Sales Manager

Job Title: General Sales Manager – Ford & CDJR Location: Veero Ford & Chrysler Dodge Jeep Ram – Morris, MN
Job Type: Full-Time
About Us:Veero Ford & Chrysler Dodge Jeep Ram of Morris is a fast-growing, dual-franchise dealership in a high-opportunity rural market. We are building a performance-driven culture focused on execution, accountability, and customer experience.
We are looking for a true operator—a General Sales Manager who can drive results, build a team, and take ownership of the entire sales operation.

Position Overview:The General Sales Manager will lead all aspects of variable operations across both Ford and CDJR brands. This includes new and used vehicle sales, inventory strategy, pricing, desking, and sales team development.
This role is not for someone who wants to maintain—it’s for someone who wants to build, fix, and grow.

Key Responsibilities

Lead and manage new & used vehicle sales across Ford and CDJR
Own inventory strategy (ordering, aging, turn, mix, pricing)
Drive monthly volume and gross objectives
Desk deals and structure profitable transactions
Improve lead handling, appointment setting, and closing ratios
Build and enforce a high-performance sales process
Recruit, train, and develop sales consultants and managers
Align sales with F&I for stronger handoff and higher PVR
Utilize tools like vAuto, CRM (VinSolutions), and digital retailing
Monitor KPIs daily (appointments, show rates, close rates, grosses)
What We’re Looking For:
Proven GSM or strong Sales Manager ready to step up
Experience with Ford, CDJR, or multi-franchise operations (preferred)
Strong desking and deal structuring ability
Data-driven mindset (inventory, pricing, KPIs)
Leadership presence—can hold people accountable and drive performance
Experience with vAuto, CRM tools, and digital lead management
High urgency, high ownership mentality
Why Join Us:
High-impact role with full ownership of sales operations
Dual franchise = significant volume and growth opportunity
Ability to build your own team and processes
Competitive compensation (base + aggressive performance bonus)
Supportive ownership with clear vision and fast decision-making
Rural market advantage – loyal customer base, less competition
Compensation:$100,000 – $132,000(based on performance)
Top performers only—this role is for someone who wants to run a store, not just manage a desk.