Head of Marketing and Advertising

Job Description
UTA Marketing seeks a Manager to support existing accounts with an emphasis on client service, brand strategy, partnership development, and talent/creator deals. The team connects brands with consumers through research, insights, strategy, and community building. The Manager will take on direct responsibility for managing day-to-day client relationships and communication.

They develop and implement client service plans that align with business objectives, oversee campaign execution, execute deals, track performance metrics, and identify opportunities to grow business within existing accounts under the supervision of a Director. UTA Marketing is a division of United Talent Agency, a leading global talent and entertainment company.

As a premier entertainment marketing agency, UTA partners with some of the world’s most recognized brands, including The Coca-Cola Company, Delta Air Lines, General Motors, SC Johnson, Google, and LinkedIn, delivering strategic advisory and marketing services rooted in the power of entertainment.

We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients including: talent procurement, influencer/creator marketing, film/tv/content integrations, entertainment and culture strategy, business acceleration and more.

Manage day-to-day client relationships, serving as the primary point of contact for projects across assigned brand accounts including but not limited to talent/creator campaigns, brand partnerships, entertainment and culture strategies, and more
Lead strategic planning and execution for talent campaigns, including talent recommendations, outreach, and contracting
Monitor cultural and digital trends to identify rising talent and emerging voices aligned with client goals and brand values
Work alongside internal department specialists to develop recommendations for potential product integration and co-marketing opportunities for clients
Assess sponsorship opportunities and cultural platforms to determine brand fit, audience alignment, and strategic value for clients
Maintain detailed trackers for project/deal status, approvals, talent deliverables, and contractual obligations
Track campaign performance and report on KPIs to clients, translating insights into actionable recommendations
Develop and present compelling decks and campaign narratives that align with brand goals and resonate with targeted audiences
Draft regular email communications and pitch / program proposal materials
Identify new opportunities within existing accounts and support efforts to grow client partnerships (“land and expand”)
5+ years of experience in account management or social media strategy, preferably at a talent, advertising, marketing, creative, or media agency
~ Bachelor’s degree strongly preferred
~ Has a proven track record of working with talent, creators, and clients to build impactful campaigns for brands
~ Can build talent strategies that are both creative and data driven
~ Invested and well versed in culture, trends, brands, and insights
~ Strong ability to develop client facing marketing presentation materials (decks) for a variety of situations, informational, strategic, and creative.
~ High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem-solve independently
~ Strong ability to vet, recommend, negotiate with and contract talent
~ Impeccable organizational and time management skills and strong attention to detail.
~ Proficient knowledge of Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Doc, Sheets, is a must.

The agency's diversified platform and best-in-class, client-first approach is innovative, collaborative, and positioned to lead in an evolving market. UTA represents the most celebrated artists, creatives, and brands, from icons and legends to next-generation talent. Its integrated capabilities span film and television, music, comedy, creators, sports, brands, news, publishing, speakers, theater, and more.