Vice President, Brand & Marketing Content

Job Description
Yoodli is a venture-backed company building an AI Platform for Human Skills, helping people get measurably better in their careers by supporting them in the flow of work. Our team includes former employees from Google, Apple, Microsoft, Tableau, and beyond, united by a passion for empowering people using AI. We're headquartered in the heart of Seattle, and we're having a lot of fun along the way.

Our customers include Google Cloud, Snowflake, Databricks, RingCentral, SAP, FranklinCovey, Korn Ferry, Sandler Training, Toastmasters, and many more, with learners in over 150 countries. Google Cloud certified 15,000+ reps without scaling headcount. Harness cut training review time by 75%. Try the platform free at yoodli. The Role
Yoodli is looking for a VP of Marketing to lead and scale our marketing function as a member of the executive team, reporting directly to the CEO and participating in board meetings.

This is a full-stack marketing leadership role for someone who treats pipeline as the first proof point. You'll build a demand engine the board can see working, and you'll use that credibility to invest in the positioning, category, brand, and customer stories that make the engine compound. You're comfortable writing the positioning doc, standing up the campaign, or shipping the landing page yourself with AI-native tools, and equally comfortable hiring, developing, and directing a team to scale beyond what you can do alone.

Own pipeline generation end to end across paid, organic, partner, events, and outbound support, with clear accountability for pipeline contribution, CAC, conversion, and ROI on spend. Make marketing measurable. Stand up the marketing ops, attribution, and reporting foundation that lets us see what's working, and partner with Sales and RevOps so marketing-sourced and marketing-influenced pipeline turns into revenue. Lead product marketing and positioning, including the shift to Yoodli as an AI Platform for Human Skills.

Set the messaging Sales sells with, run launches, and own competitive and packaging alongside Sales and Product. Build the category and the brand. Turn customers into the growth engine. Build customer marketing and advocacy so proof points like Google Cloud, Snowflake, and Harness become a repeatable asset for pipeline and expansion. Build partner marketing with the ecosystem that already drives revenue for us, including Salesforce, SAP, FranklinCovey, and Korn Ferry. Inherit a team of four across events and field marketing, product marketing, growth marketing, and press and social.

Communicate at the executive and board level. Translate marketing strategy and performance into a clear, credible narrative for the CEO, leadership team, and board, and shape company strategy alongside Sales, Product, and CS. Propose well-reasoned experiments, take calculated risks, double down fast on what works, and cut what doesn't. Have led marketing as an executive reporting to a CEO, or been a senior marketing leader, inside a B2B SaaS company scaling through the growth phase up to $100M ARR.

Have built a marketing measurement model that a CFO and a board trusted, and can walk us through the funnel math for a business you ran. Have set a marketing vision a company rallied behind, and can point to the moment it changed how Sales sold. Have run the full function, not just one channel: demand gen, product marketing, brand and comms, partner and customer marketing, and marketing ops — and know how to invest across them without learning any of them on the job. Build with AI-native tools and ship without waiting on engineering. You know legacy marketing playbooks don't cut it anymore.

Have a track record of bold bets, experiments, and smart risks rather than playing it safe. Logistics
Seattle-based, hybrid three days a week in our downtown office. Competitive compensation ($180,000-$230,000 salary) plus significant bonus and meaningful equity. Full benefits: healthcare, dental, vision, 401k, flexible PTO. High-impact, mission-driven work with direct customer feedback loops.