Sales Analyst (CPG)

Sales Data Analyst - CPG Retail Analytics (Walmart / National Accounts)
Location: Remote
A growing food manufacturing company is seeking a
Sales Data Analyst to support its North American retail sales organization and help transform sales, customer, and syndicated data into actionable commercial insights. This role will partner closely with National Account teams managing major retail customers including
Walmart, Target, Costco, Kroger, and other strategic accounts
.

The successful candidate will analyze retail performance, promotional activity, trade investment, and customer data to identify growth opportunities and improve commercial decision-making. The ideal candidate will have
CPG retail analytics experience
, strong technical skills across
SQL, Excel, Power BI/Tableau
, and experience working with retailer portals, syndicated data, and sales performance metrics.

Key Responsibilities
Sales Analytics & Business Intelligence
Build and maintain
Power BI / Tableau dashboards supporting Sales, Marketing, and Commercial teams
Develop reporting tools tracking key retail metrics including:
Sales performance
POS velocity
Distribution and ACV
Promotional performance
Category growth
Customer trends
Automate recurring reporting and improve visibility into business performance
Use
SQL to extract, clean, and analyze customer sales data from multiple sources
Retail & Syndicated Data Analysis
Analyze data from retailer platforms including:
Walmart Retail Link
Target Partners Online
Costco reporting platforms
Kroger reporting platforms
Work with syndicated data sources including:
Circana / IRI
NielsenIQ
SPINS
84.51°
Perform:
Period-over-period analysis
Plan vs. actual reporting
Promotional lift analysis
Category and market performance analysis
Identify trends, opportunities, and risks to support National Account strategies
Trade Spend & Commercial Analytics
Analyze promotional effectiveness, trade investment, and ROI
Evaluate incremental sales lift from promotions, displays, and features
Support trade spend tracking and post-event analysis
Provide insights to improve customer investment decisions
Cross-Functional Analytics Projects
Support Sales, Marketing, Finance, and Strategy teams with analytical insights
Leadanalytics projects including:
New item launch tracking
Assortment optimization
Customer reviews
Joint Business Planning (JBP)
Develop processes and tools that improve self-service reporting capabilities
Qualifications
Bachelor's degree in
Analytics, Business, Economics, Statistics, Mathematics, or related field
2-4 years of experience in CPG sales analytics, retail analytics, revenue growth management, category management, or similar commercial analytics roles
Experience supporting retail customers such as Walmart, Target, Costco, Kroger, Albertsons, or similar retailers strongly preferred
Hands-on experience analyzing retail sales, POS, syndicated, and customer performance data
Strong experience building dashboards using
Power BI, Tableau, or similar visualization tools
Intermediate SQL skills with experience querying and analyzing large datasets
Advanced Excel skills including:
Pivot tables
VLOOKUP/XLOOKUP
INDEX/MATCH
Data modelling
Experience working with retailer portals and syndicated data sources
Ability to translate complex analysis into clear commercial recommendations
Preferred Experience
Experience with:
Circana / IRI
NielsenIQ
SPINS
Walmart Retail Link
Kroger 84.51°
Trade Promotion Management (TPM) or Revenue Growth Management experience
ExperiencewithautomationorETL tools such as:
Alteryx
Power Automate
Python
Zapier
Experience managing analytics projects with multiple stakeholders
Strong data storytelling and presentation skills
Why Join?

This is an opportunity to join a growing food manufacturing company and have a direct impact on how retail sales decisions are made. You will work closely with National Account teams, gain exposure to some of the largest retailers in North America, and use data to influence sales growth, customer strategy, and commercial performance.

Keywords

Sales Data Analyst | Retail Data Analyst | CPG Analyst | Commercial Analyst | Sales Analyst | Business Analyst | Sales Operations Analyst | Revenue Growth Analyst | Category Analyst | Category Management Analyst | Customer Analytics Analyst | Business Intelligence Analyst | BI Analyst | Power BI | Tableau | SQL | Excel | Salesforce | Retail Analytics | Walmart Retail Link | Walmart Analytics | Target Analytics | Costco Analytics | Kroger Analytics | Circana | IRI | NielsenIQ | SPINS | 84.51 | POS Analytics | Trade Promotion Management | Revenue Growth Management | CPG | Food Manufacturing | Consumer Packaged Goods