Head of Marketing Management

Founded in 2018 by industry pros, Puttshack is a leading social entertainment concept, reimagining the traditional mini golf and dining experience. If you’re a mover and shaker who sets the bar high and loves the thrill of building something amazing, you’ll fit right in. The role owns the day-to-day management of our loyalty and CRM platforms, reports to the Director of Digital Marketing, and partners closely with Brand, Analytics, Technology, and venue operations.

This is a hybrid position with 3 days onsite at Puttshack's headquarters in Chicago (River North) with the expectation of travel as needed to support business operations and expansion activities. Loyalty Program
Own the loyalty program day to day within our platforms, including enrollment, earn-and-burn strategy, tiers, rewards, and promotional offers that drive repeat visitation and guest value.

Develop and execute promotional, seasonal, and event-driven CRM campaigns supporting company initiatives and venue-level objectives.
~ Lifecycle Journeys
Build and manage the full guest lifecycle in the Braze platform, from welcome through win-back. Campaign Execution & Calendar Management
Plan and deploy one-off email and SMS campaigns to support promotional offers, events, and seasonal moments.

Manage the campaign calendar to ensure timely, coordinated communication across all guest touchpoints.
~ Loyalty Platform Management
Own offer creation, promotional code deployment, and campaign configuration within our loyalty platform.
~ Testing and Optimization
Maintain a consistent test-and-learn agenda across offers, timing, creative, and audience strategy. Analyze results and scale what drives performance.
~ Platform and Data Management
Ensure our loyalty platforms remain healthy, integrated, and aligned with the broader marketing technology stack.

Cross-Functional Partnership
Collaborate with marketing team members on creative and offer strategy, Analytics on measurement and insights, and Operations on execution and guest experience within the venue.
5–7 years of experience in loyalty, lifecycle, CRM, or retention marketing, ideally within multi-unit hospitality, restaurant, retail, or experiential brands.
~ Hands-on experience managing loyalty and lifecycle marketing platforms. comparable platforms considered.
~ Strong analytical skills with the ability to build segments, interpret performance, and connect marketing activity to business outcomes.
~ Highly organized and detail-oriented, with the ability to manage multiple campaigns, journeys, and offers simultaneously.
~ Collaborative, low-ego approach and comfort working across Brand, Analytics, Technology, and Operations teams.

We have a guest service mindset and treat our associates the same way, offering our full-time, eligible associates:
~ Health/dental/vision coverage options
~Company paid Life and AD&D Insurance
~ Voluntary short term and long term Disability Insurance
~ Flex Spending Accounts
~…All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.