Digital Marketing & Communications Coordinator

Job Description
Job Description

• On-Site In Hudsonville, Michigan

Vision
Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples
Purpose
The Digital Marketing & Communications Coordinator executes digital strategies and multi-channel campaigns to deepen overall digital ministry impact. This role works within the Communications & Digital Ministries team to connect our church community, expand Chapel Pointe Church’s digital presence, and ensure projects are organized and aligned with our mission.
Job Responsibilities
Digital Engagement & Promotions
Email & SMS/Text Marketing
Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform
Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates
Track and report key metrics (open rates, click-through rates, conversion rates) to optimize future messaging and segment audiences effectively
Paid Advertising & Digital Promotions
Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers
Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement
Website & Mobile App Operations
Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals
Monitor UX/UI across web and app touchpoints, optimizing landing pages for events, giving, and visitor connection
Analyze website traffic and app usage trends using Google Analytics to inform digital communication strategies
Project Management & Collaboration
Manage marketing workflows, asset collection, and task schedules in our Task Management System to keep projects on deadline across departments
Collaborate closely within the digital ministries team
Support production, creative, and ministry leads to gather copy, media assets, and key details for upcoming initiatives
Other duties as assigned
Personal Expectations
An authentic and passionate Christian walk
Heart for ministry and experienced servant leadership, exemplifying the humility and attitude of Christ
Consistent personal habits of prayer, Bible study, and giving
A personal lifestyle that is consistent in word and practice with the teaching of the Bible
Understand and embrace the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values
Active participation in Chapel Pointe
High attention to detail with a commitment to excellence
Qualifications
3–5 years of professional experience in digital marketing, communications, or a related role
Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)
Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads
Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration
Proficiency in project management software (Asana, ClickUp, or similar platforms)
(required)
Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy