Virtual Digital Marketing Director

Job Description
Summit Property Management seeks a detail-oriented, data-driven Marketing Manager to support marketing performance across our multi-family portfolio. This role analyzes campaign effectiveness, tracks key performance metrics, and provides actionable insights to improve lead generation, conversion rates, and overall marketing ROI. The Marketing Manager will work closely with marketing leadership, property teams, and third-party vendors to ensure data-informed decision-making that drives occupancy and revenue growth. Track, monitor, and analyze website traffic, lead sources, and conversion performance across all properties.

• Utilize tools such as Google Analytics, CRM systems, and marketing dashboards.
• Develop recurring reports on traffic trends, lead quality, cost per lead, and conversion rates.
• Analyze digital campaigns across SEO, SEM, social media, email, and paid advertising.
• Evaluate the full marketing funnel from traffic to lease conversion.
• Conduct market research and competitor analysis.
• Monitor website engagement metrics.
• Support website and listing optimization.
• Support marketing for new property takeovers. Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or related field
• 2–4+ years of experience in multi-family marketing analytics or digital marketing
• Strong analytical and data interpretation skills
• Experience with Google Analytics, Google Ads, and CRM platforms
• Familiarity with RealPage, Yardi, or AppFolio preferred
• Advanced Excel or data visualization skills preferred
• Ability to manage multiple projectsWork EnvironmentFull-time, in-office role based in Dallas, Texas.