Telecommute Head of Marketing

Title: Job Title: Recruitment Marketing Sr. Specialist or Manager - Public Sector (Contractor)
Location: Remote
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce. The Talent Marketing Team is looking for a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for our AMER Public Sector business.

Because public sector hiring involves highly technical personas and strict regulatory environments, this role requires an individual who is exceptionally process-driven, has an immaculate attention to detail, and possesses a strong curiosity to understand this unique audience. You must be committed to executing multiple campaigns on tight deadlines to help us attract the people who are ultimately powering the public good.

Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships.

Manage the Lead Lifecycle

Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality.

Coordinate High-Impact Events
: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace. Analyze & Report on Performance:
Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes.

Optimize with AI

Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision. Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising.

Create Assets & Content

Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals.
5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus).
Aside from the job description, what will a typical day for this contractor look like?
Aligning with Agency Talent Acquisition Teams:
Starts the day reviewing government contracting requirements, clearing security clearance criteria, and meeting with TA leads to identify critical Salesforce skill gaps (such as Public Sector Solutions or FedRAMP expertise).

Executing Targeted Multi-Channel Campaigns

Builds hyper-focused recruitment campaigns across LinkedIn, niche cleared-tech job boards, and veteran association portals to capture certified Salesforce Developers, Architects, and Consultants.
Tracks pipeline metrics across applicant tracking systems (ATS) to measure top-of-funnel conversion rates, candidate drop-off points, and campaign return on investment (ROI) specific to federal or local government hires.

Drafting Compliant Employer Brand Messaging

Crafts candidate-facing messaging, landing pages, and content that translate complex government mission impact into compelling employee value propositions (EVPs) while ensuring full public sector compliance.

Managing Event & Candidate Nurture Workflows

Coordinates pre- and post-event nurture workflows for public-sector Salesforce webinars and cleared-talent job fairs to maintain an active pipeline of pre-qualified candidates for future contract awards.
Recruitment marketing, employer branding, multi-channel marketing
Talent CRM, AI Fluency
Can this position be fully remote?
How quickly are you looking to interview/hire?
ASAP
We build practical solutions that help business partners work more effectively and make better decisions.
This role is critical to the foundation of our AI and agent development work. By improving data access, quality, mapping, and readiness, this position helps ensure that our agents, dashboards, and automation solutions are accurate, trusted, and useful.

About PTR Global

PTR Global is a leading provider of information technology and workforce solutions. Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process. Provide sensitive financial information such as credit card numbers or banking information.

Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup. the skills, education, training, credentials, and experience of the candidate; Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.

If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. To report any concerns, please email us at legal@pinnacle1.