Salesforce Business Analyst

Salesforce Business Analyst

Plano TX (Onsite)

Full-time

• Gather, analyze, and document business requirements for Salesforce Marketing Cloud initiatives and enhancements.
• Collaborate with business stakeholders, marketing teams, and technical teams to translate requirements into functional solutions.
• Manage and coordinate System Integration Testing (SIT) and User Acceptance Testing (UAT) activities, ensuring successful delivery of projects.
• Develop test scenarios, test cases, and support defect tracking and resolution throughout the testing lifecycle.
• Create, maintain, and analyze reports and dashboards to measure campaign performance and business outcomes.
• Support Salesforce Marketing Cloud implementations, including customer journeys, email campaigns, and audience segmentation.
• Facilitate requirements workshops, stakeholder meetings, and status updates to ensure project alignment.
• Monitor project progress, identify risks, and recommend process improvements to enhance efficiency and user adoption.
• Prepare business and functional documentation, training materials, and support users during deployment and post-production phases.