Associate Director - Marketing

DEPARTMENT: Marketing Department

SUPERVISED BY: Director of Marketing

FLSA STATUS: Exempt

EMPLOYMENT STATUS:Full-time

POSITION DESCRIPTION:

The Associate Director of Marketing is a senior leader within the marketing department who supports the team’s day-to-day operations. The position helps coordinate the development and delivery of marketing communications that support University enrollment, brand and institutional priorities. In collaboration with Enrollment Management, all Schools of Study, and Academic Enrichment and Support Programs, the Associate Director ensures that messaging across the website, email, digital campaigns, collateral, advertisements and advertorials, direct mail, publications and other enrollment communications is consistent, strategic, accurate and aligned with the University’s brand and enrollment goals.

The Seton Hill Marketing Team includes: Director of Marketing, Associate Director of Marketing, Assistant Director of Social Media & Digital Content Creator, Senior Graphic Designer & Visual Identity Manager, Digital Marketing Specialist, and Marketing Communications Coordinator.

RESPONSIBILITIES/DUTIES:

• Coordinate departmental workflows, project timelines and priorities in collaboration with the Director of Marketing to support efficient operations and timely delivery of high-quality work.
• Support the development and implementation of content strategies and marketing initiatives that advance University enrollment goals, brand awareness and institutional priorities.
• Lead writing, editing, proofreading and fact-checking for University marketing communications, ensuring accuracy, clarity, AP style and consistency with brand guidelines.
• Develop and coordinate content for print materials, publications, direct mail, advertisements, advertorials, website pages, email communications, digital campaigns and other marketing materials.
• Collaborate with Enrollment Management, Schools of Study, Academic Enrichment and Support Programs, and other campus partners to create effective, audience-focused communications.
• Owns website content management, accessibility and search optimization efforts, including SEO, AEO, GEO and SEM, in collaboration with the marketing team.
• Review content and campaign insights to identify opportunities to strengthen messaging, audience engagement and marketing effectiveness.
• Help develop and maintain departmental workflows, editorial standards and processes that promote consistency, quality and efficiency.
• Provide guidance and support to assigned team members, work-study students and interns, including training, project coordination and feedback.
• Represent the marketing department on University committees, working groups and cross-functional initiatives as assigned.
• Serve as acting Director of Marketing during the Director’s absence, as designated, to support departmental continuity and decision-making.
• Perform other duties as assigned.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in English, journalism, marketing, communications or a related field required; master’s degree preferred.
• Minimum of ten years of progressively responsible experience in marketing, communications, writing, editing or a related field.
• Exceptional writing, editing, proofreading and fact-checking skills, with expert command of AP style and the ability to produce accurate, polished content for a variety of audiences and formats.
• Demonstrated experience developing marketing content for print and digital communications, including publications, campaigns, websites and enrollment materials.
• Ability to maintain consistent brand voice, tone and messaging while adapting content to audience needs and institutional priorities.
• Experience coordinating projects, managing competing priorities, meeting deadlines and collaborating effectively with colleagues across departments.
• Working knowledge of website content management, content strategy, project management systems, integrated marketing communications platforms and search optimization practices, including SEO, AEO, GEO and SEM.
• Strong interpersonal, organizational and communication skills, with the ability to build productive relationships across all levels of the University community and support the development of team members.

PREFERRED QUALIFICATIONS:

• A master’s degree in English, marketing, communication, or a related field.

This position is fully in person on Seton Hill’s campus located in Greensburg, PA. Competitive salary and benefits package available.

Required applicant materials include: resume, letter of interest, contact information for three professional references, and three writing samples. Review of applications will continue until the position is filled. Applications received by November 18, 2026 will receive priority consideration. Background checks will be performed on all new hires. Employment is conditional upon acceptable results of background checks and clearances.