Business Development Representative - Medical Sales

A Business Development Representative (BDR) at Patterson Pope expands our reach by generating new business opportunities using the phone and online resources. Through a combination of market research, networking, and outreach, BDRs strategically identify and engage leads and accounts, qualify and nurture them, and transition potential projects for Account Executives. The Business Development Representative (BDR) role is the tip of the spear in producing and driving business for Patterson Pope. Finding new business opportunities.

Outbound marketing and sales strategies for qualified lead generation via e-mail, sequencing, phone, paid ad campaigns, social media, text, and online chat. Determine the application, challenges, and priorities of inbound leads for routing to sales representatives through email and discovery calls. Communicate and engage with leads to develop relationships, educate, and build value for qualified lead conversions on potential projects. Transition of qualified leads to potential projects with account executives.

Leverage social media to expand professional network, develop and maintain relationships, and nurture social media marketing and social selling.

Networking

Building relationships with businesses
Building relationships with previous customers, potential opportunities, and ideal customer profiles for continued nurturing and education.

Strategy Development and Execution

Develop, cultivate, and nurture self-generated leads to strengthen outbound activity using a combination of outreach tools and systems, including phone, email, social media, and Customer Relationship Management (CRM).
Work with account executives to develop and implement appropriate prospect strategies, Go-to-Market (GTM), and Account-Based Marketing (ABM) tactics.

Customer Relationship Management

Create & edit contacts, leads, companies, and deals. First and primary point of contact for all new lead types and directs the transition process for new project creation with Account Executives. Direct management of the leads pipeline. Full source reporting on all projects within the sales pipeline. Leverage different tools in the tech stack to find, build, and engage with net-new companies and contacts to drive new engagement and projects
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field preferred. Minimum of 2 years of experience in B2B business development strategy and execution or 2+ years of sales experience. A proven ability to drive results, be resilient during challenging sales situations, have a customer-first mentality, and a strong growth mindset.

Specific experience with business development and demand generation strategies and tactics (including inbound marketing, conversion rate optimization, event-based and account-based marketing, social media, conversational marketing & selling, lead nurturing, and paid media) preferred. HubSpot and/or Salesforce (or similar marketing automation) experience. Strong technical aptitude with the ability to learn new platforms and processes quickly. Prospecting and closing net new business. Deep understanding and desire to help businesses grow better.

Bachelor's degree preferred; or one to two years related experience and/or training; Language Skills:
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to speak effectively before groups of customers or employees of an organization. Ability to deal with problems involving several concrete variables in standardized situations. This job is a hybrid role that operates remotely (preferably in the Charlotte, NC area) and in a professional office environment.

This role routinely uses standard office equipment, including computers, phones, photocopiers, filing cabinets, and fax machines. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Medical Insurance
~ Dental Insurance
~ Option to buy Additional Life Insurance coverage for yourself and your dependents
~ Short Term Disability Insurance
~ Long Term Disability Insurance
~ Flexible Spending Accounts (FSA)
~ Employee Assistance Program (EAP)
~Paid holidays
~ All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Patterson Pope is a Federal Contractor.