MELB Digital Manager (Retail, Lifestyle, N4P, Wellness) $90k-$120k

• $90k-$120k
• Retail, Lifestyle, N4P, Wellness
• Social (Paid & Organic), Web, SEO

We are thrilled to be working with a Melbourne-based PR agency that now requires an experienced Digital Manager to develop social and content campaigns for national clients. This PR agency delivers high-impact campaigns that amplify brands and connect them with the right audiences. Their clients expect newsworthy campaigns that connect with both consumers and national media.

Our client is looking to appoint an experienced DigitalManagerwith paid media (TikTok, Instagram, Meta) and programmatic experience to manage and implementnew campaigns, workingacross social media (paid and organic), webandSEO.

If you are a digital talent with at least 3-4 years' experience,and would be open to working in a PR agency environmentand develop/build a digital team, this is the role for you!

• Support theGeneralManagerand liaise with internal teams
• Plan and executesocial andpaid media campaigns acrossvarious digital channels
• Lead local campaign delivery from brief to execution, including set-up, budget management, optimisation, reporting and analysis
• Activate campaigns across platforms such as Google Ads, Microsoft Advertisingetc.
• Take ownership of campaign performance and deliver actionable insights for continuous improvement
• Develop and maintain strong client relationships across Australia, providing regular communication, including channel strategy and performance updates
• Collaborate effectively with global colleagues while independently managing day-to-day client needs and campaign execution
• Stay on top of regional market trends, publisher developments and emerging technology relevant to Australian media buying.

• Live in Melbourne and have full working rights
• Have3-4years' experience (preferably agency-side) workingin a digital channel specialty
• Have experience managing full media campaign life cycles (planning, activation, reporting and optimisation)
• Possess a good knowledge of digital advertising platforms
• Have experience with Google Ads and Analytics (desirable)
• Have experience using Excel and PowerPoint
• Possess advanced data and analytical skills
• Have exceptional attention to detail
• Are a proactive problem solver
• Have strong time and project management skills
• Most importantly, have a true passion for what you do
• Please note: Salary listed is a guide only.