Director, Audience Development & Marketing Strategy (Parental Leave 12 Months FTC)

What you'll do:

• Work closely with our Marketing Strategists to help lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS
• Serve as the main point of contact for CRM and audience development in the UK office encouraging best practices with The Orchard’s internal and 3rd party tools
• Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
• Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.
• Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.
• Be on hand to help the Marketing Strategists with executing creative and innovative marketing campaigns. You will also be working closely with the Paid Media team to deploy digital advertising campaigns across the main platforms Meta, TikTok, Google, Snapchat and Spotify and more
• Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness
• Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision

Who you are:

• Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing or related experience in the music industry or a similar field.
• Proven track record of successful campaign development, audience growth and execution.
• Passionate about the music business and have a desire to build a career in the industry.
• In-depth understanding of social media platforms and the current platform trends and updates required
• An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery
• A strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
• Basic Photoshop, HTML and video editing software experience is preferred
• Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients
• Familiarity with Google Suite and project management software a plus
• Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines.

What we give you:

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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Please note that applicants must be at least 18 years of age.