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Recently postedTemporary/CasualSales

Marketing Mix Modeling (MMM) Analyst- Sales Manager

Harvey Nash GroupCity, London🇬🇧United Kingdom

Quick overview

SeniorityMid Senior
Employment typeTemporary/Casual
Work modeHybrid
LocationCity, London, United Kingdom
Stakeholder ManagementMicrosoft Excel

Job description

About the Role

We are seeking a talented Marketing Mix Modeling (MMM) Analyst/Consultant/Sales Manager to support marketing measurement and effectiveness initiatives. The successful candidate will leverage advanced analytical techniques to evaluate marketing performance, quantify media impact, and provide data-driven recommendations that help businesses optimize marketing investment and improve ROI.

This role requires a blend of strong analytical capability, stakeholder management, and consultative skills, with experience delivering Marketing Mix Models either within a consultancy/agency environment or directly for client-side organizations.

Key Responsibilities
  • Design, build, and execute Marketing Mix Models (MMM) to assess the impact of marketing activities on business performance.
  • Analyze large datasets from media, sales, and marketing sources to identify key drivers of growth and performance.
  • Develop actionable insights and strategic recommendations to optimize media investment and marketing effectiveness.
  • Interpret complex analytical results and communicate findings to stakeholders in a clear, business-focused manner.
  • Partner with marketing, analytics, and commercial teams to define measurement frameworks and business objectives.
  • Support budget allocation and scenario planning through advanced statistical modelling and forecasting techniques.
  • Conduct ad effectiveness and brand measurement analyses to evaluate campaign performance.
  • Present insights and recommendations to senior stakeholders and clients.
  • Stay informed on industry trends, measurement methodologies, and evolving marketing analytics best practices.

Key Requirements
Essential
  • Minimum 3 years' experience working with Marketing Mix Modeling (MMM) in either a consulting, agency, or client-side environment.
  • Strong experience in marketing analytics, media measurement, or commercial analytics.
  • Proven ability to analyze complex datasets and develop actionable business recommendations.
  • Experience translating analytical outputs into clear insights for non-technical stakeholders.
  • Strong stakeholder management and communication skills.
  • Experience preparing and presenting results to clients or senior business leaders.
  • Proficiency with analytical and reporting tools such as:
    • SQL
    • Excel
    • Power BI
    • Tableau

Preferred
  • Experience working in a consultative capacity, advising clients or internal stakeholders on marketing investment decisions.
  • Knowledge of advertising effectiveness measurement and brand measurement methodologies.
  • Experience with attribution modelling, incrementality testing, media effectiveness studies, or brand lift analysis.
  • Familiarity with econometric modelling techniques.
  • Experience using Python or R for statistical analysis and model development.

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