Virtual Digital Marketing Director

Job Description
Job Description
Marketing Manager
A well-established and growing law firm is building out its marketing and business development function for the first time. The firm is looking for a Marketing and Business Development Manager to lead the charge on brand visibility, digital presence, and business development from the ground up.
.

What You'll Do
Serve as the firm's internal liaison to its outside marketing agency, which manages the website and search engine efforts
Own the firm's social media presence across LinkedIn, Instagram, TikTok, and Facebook, including building out a LinkedIn business page
Create engaging content, including short form video, to keep the firm's brand current and visible
Track digital marketing metrics and campaign performance, and run regular reports on leads and overall firm visibility using internal systems
Stay ahead of trends, including what potential clients are searching for and asking about online, and use that insight to build more targeted content and campaigns
Build and manage micro landing pages and other targeted outreach to reach ideal clients
Represent the firm at networking events and in the community, building relationships with referral sources in complementary fields (such as accounting, financial services, and other professional networks)
What We're Looking For
A high energy, positive, and engaging personality with strong interpersonal and communication skills
Genuine enthusiasm for digital marketing, social media, and content creation, with a willingness to try new platforms and formats
Strong organizational skills and follow through, with a professional and collaborative style when working with partners and staff
Experience with digital marketing metrics, reporting, and campaign tracking
Prior experience in a law firm or professional services environment (legal, accounting, or similar) is a plus
A self-starter who is comfortable attending networking events and building relationships out in the community
Compensation and Benefits
~ Salary range: $75,000 to $80,000+, commensurate with experience, plus an annual performance based bonus
~Health insurance
~401(k)
~ Dental, vision
~ Hybrid work environment
#AVE1