GTM Product Marketing Manager

RESPONSIBILITIES

Kforce has a client that is seeking a GTM Product Marketing Manager in San Francisco, CA.
Duties/Day to Day Overview:

• Own the content development and GTM enablement across the sold funnel - creating seller-ready resources (pitch decks, FAQs, value props, talking points) that translate product positioning into clear, differentiated customer value propositions for platforms, marketplaces, and enterprises
• Partner with Market Intelligence to monitor and understand market trends, synthesize insights, and leverage these to build differentiated positioning
• Design and deliver training programs that build seller expertise across the crypto and stablecoins portfolio
• Own the distribution and ongoing health of crypto enablement content across seller channels and systems, ensuring resources are easy to discover, current, modular, and usable in live customer conversations
• Prepare sellers for major product launch events, and to understand the details of the roadmap product is building
• Leverage data and insights to identify enablement and knowledge gaps, prioritize asset development, launch new content, and measure effectiveness on seller confidence and other KPIs
• Support shared enablement projects across the broader Money as a Service organization

REQUIREMENTS:

• 8+ years of product marketing experience, preferably in crypto, fintech or B2B tech
• Familiarity with fintech, issuing, crypto and/or stablecoins and/or financial infrastructure
• Experience with Enterprise sales cycles and technical products
• Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives
• Strong stakeholder management skills
• A self-starter who thrives in fast-paced, ambiguous environments and can manage multiple priorities simultaneously
• Comfort with data-driven decision making and measuring marketing impact
• Ability to move quickly without compromising attention to detail or polish
• Proven ability to influence and align stakeholders across Product, Sales, and Marketing without direct authority

Nice to Have:

• Demonstrated comfort working with, and presenting to, senior leaders across a variety of disciplines
• Strong collaboration skills, a tendency to seek and share alternative views, and an ability to earn stakeholder confidence
• Proven past track record of building AI-powered tooling for sellers

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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