Quick Overview
Job Description
Membership Sales Director — Anytime Fitness Ripley, WV
Job Summary
The Membership Sales Director at Anytime Fitness plays a vital role in helping people take the first step toward a healthier, happier life. This full-time position focuses on connecting with prospective members, understanding their goals, and guiding them toward the programs and coaching that will help them succeed.
This is more than a sales role — it’s about changing lives through fitness and strengthening our local community. You’ll be part of a supportive, purpose-driven team that works together to make fitness accessible, welcoming, and rewarding for everyone.
Key Responsibilities
Member Growth & Connection
- Welcome and engage with new prospects, learning about their goals and helping them choose the right membership or coaching option
- Conduct club tours and consultations that build confidence and excitement about joining
- Build genuine relationships with members and leads through consistent and timely follow-up
- Maintain strong conversion rates by focusing on connection, clarity, and trust
- Create partnerships with local businesses, schools, and organizations to promote health and wellness in the community
- Represent Anytime Fitness at local events to connect with new people and share the positive impact we make
- Assist with in-club promotions and challenges that build engagement and participation among members
- Stay in touch with members to ensure they feel supported and connected after joining
- Collaborate with the coaching team to ensure each new member begins with a clear plan for success
- Help maintain a welcoming, professional environment that reflects our club standards and values
- Track daily and weekly performance metrics related to tours, leads, and conversions
- Participate in weekly strategy and leadership meetings to share progress and insights
- Ensure all member and lead information is accurately recorded and organized
- Strong communication skills and a genuine passion for helping people improve their health and confidence
- A positive, goal-oriented personality that thrives on building relationships and achieving results
- Organized and dependable, with excellent follow-through and attention to detail
- Comfortable working toward goals and taking initiative to drive performance
- Flexible schedule availability (including some evenings and weekends)
- Reliable transportation and ability to pass a background check
- Base Pay: $12.50 per hour
- Commission Opportunities: Monthly bonuses typically averaging an additional $6–$7 per hour based on performance
- Free Anytime Fitness membership
- Group health insurance (medical, dental, and vision)
- 401(k) retirement plan with company match
- Paid time off (PTO)
- Continuing education reimbursement for approved professional development
- Ongoing leadership training, mentorship, and advancement opportunities within our growing network
At Anytime Fitness, our purpose is simple: to help people live healthier, happier lives. We believe fitness builds confidence, energy, and community — and that every small victory matters. As part of our team, you’ll have the opportunity to make a meaningful impact every day — not only through memberships sold, but through lives improved.
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