Marketing & Client Development Specialist

Job Description
Job Description
Position Overview
The ideal candidate is a creative storyteller and strategic thinker who exercises independent judgment in shaping digital content, event strategy, and lead-nurturing initiatives. This role partners closely with leadership to develop and guide marketing campaigns, contribute to client development strategy, and identify opportunities to strengthen engagement with prospective clients.

Key Responsibilities
Manage digital marketing channels, including social media, email campaigns, website updates, and digital content.
Design and maintain marketing collateral such as brochures, presentations, and event materials.
Research and recommend conferences, webinars, and networking opportunities that engage HR professionals, executives, and decision makers.
Coordinate firm participation in events and design follow-up strategies to convert contacts into client leads.
Collaborate with leadership to prepare proposals, pitches, and updated practice materials.
Track and analyze the effectiveness of campaigns, social media, and events, providing insights and recommendations for improvement.