Director, Companion Animal Global Marketing - Canine/Dog Vaccines

Merck seeks a Director to lead global marketing strategy and portfolio management for canine vaccines within the Companion Animal Business unit. The role involves directing brand positioning, orchestrating product launches, and driving category growth through cross-functional collaboration and data-driven campaigns.

Responsibilities
Lead brand, product, and customer strategies for canine vaccine portfolio and overall range
Develop global marketing plans, positioning, and differentiated messaging in collaboration with Scientific Medical Affairs
Direct planning and execution of creative campaigns aligned with regional market needs and growth opportunities
Establish marketing goals, metrics, and oversee budget allocation for global promotional expenses
Communicate and align launch strategies with cross-functional stakeholders including Regulatory, Legal, Manufacturing, and Supply Planning
Requirements
Bachelor's degree; Master's degree or MBA in marketing, life sciences, or veterinary medicine preferred
10-15 years of marketing, product management, and leadership experience
Demonstrated success leading global product launches with measurable outcomes
Experience managing multi-million dollar budgets across multiple marketing initiatives
Expertise in segmentation, positioning, and messaging strategy development
Familiarity with Animal Health industry and vaccine business operations
Ability to influence across matrix organizations and work across multiple time zones