Marketing Analyst

Terms: 6+ Mo Contract
Location: Memphis, TN
Interviews: Virtual
 

Job Description:
The Marketing Measurement Analyst serves as a strategic analytics and measurement partner within the Marketing Analytics organization. This role applies advanced analytical techniques, experimentation methodologies, measurement frameworks, and business intelligence practices to help Client understand the effectiveness of marketing investments and inform future decision-making.

Required Skills

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field.
• Experience in analytics, marketing analytics, performance measurement, business intelligence, or related disciplines.
• Experience analyzing and interpreting marketing performance across digital and traditional channels.
• Experience utilizing visualization tools and analytics platforms to communicate insights and recommendations.
• Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics.
• Demonstrated ability to translate complex analyses into actionable business recommendations.
• Experience working with large, complex datasets from multiple sources.

Preferred

• Master's degree in Analytics, Statistics, Economics, Business, Marketing Analytics, Data Science, or related field.
• Experience supporting or interpreting Marketing Mix Modeling, attribution, incrementality, or causal measurement programs.
• Experience using Python, R, or other analytical programming languages.
• Experience working with media, audience, customer, and fundraising datasets.
• Familiarity with cloud analytics environments and modern marketing measurement ecosystems.