Senior Director, Marketing & Launch Lead

The Senior Director, Marketing & Launch Lead is responsible for developing and executing the U.S. commercial strategy and leading launch preparation. This role will serve as the U.Product Strategy Lead, leading the marketing organization, and provide integrated commercial leadership across the extended launch team. The individual will be accountable for translating market, customer, and patient insights into a differentiated product strategy, go-to-market model, and coordinated launch plan that supports successful commercialization.

The role will directly lead HCP, patient/caregiver, and patient services marketing and will partner closely with Patient Access, Commercial Insights & Operations, Sales, Digital Strategy & Innovation, Medical Affairs, Patient Advocacy, Regulatory, and other functions to ensure commercial launch readiness. S. marketing strategy and execution across HCP, patient/caregiver, and patient services channels. S. marketing team and associated agency partnerships.

S. commercial launch plan, coordinating readiness across partners in Patient Access, Sales, Commercial Insights & Operations, Medical Affairs, Patient Advocacy and Digital Strategy. Chair the commercial launch team, establishing priorities, milestones, decision points, dependencies, and launch-readiness measures. Partner with Patient Access and Sales leadership to integrate access, patient support, distribution, field deployment, training, and customer engagement strategies.

Develop relationships with thought leaders, patients, caregivers, and the HCU community to inform marketing and launch strategy. Establish launch KPIs, budgets, resource plans, and operating metrics, proactively identifying and addressing execution risks. Marketing within the PegT cross-functional strategy team, ensuring U.S. commercial insights and priorities inform the broader program strategy.

Bachelor’s degree in Business, Life Sciences, or related discipline; 12+ years of relevant biotechnology or pharmaceutical commercial experience with demonstrated progression in responsibility.
~ S. marketing and product strategy experience in specialty or rare disease; Experience leading marketing teams and cross-functional launch teams in a matrixed organization.
~ Strong understanding of the pharmaceutical commercialization process, including Marketing, Market Access, Patient Services, Sales, Commercial Insights, and launch operations.

Strong strategic and commercial acumen with the ability to translate scientific, clinical, customer, and market insights into clear business strategies. Demonstrated success building high-performing teams and developing talent. Strong scientific acumen and ability to interpret clinical data and translate implications for commercial strategy. Excellent executive communication, presentation, and stakeholder-management skills. Strong analytical skills and demonstrated ability to make timely, data-informed decisions in an evolving environment.

Proven ability to develop and manage complex launch plans, budgets, timelines, and critical paths. Ability to travel up to 30% domestically. The ideal candidate will embody Company’’s core values and demonstrate a strong commitment to patients, collaboration, accountability, and high-performance execution. No role is expected to be 100% remote.