Senior Living Sales Counselor

Wallick Communities is seeking a Sales Specialist to drive occupancy and revenue for its senior living communities. In this role, you'll build relationships with prospective residents, families, and referral partners, conduct tours, and guide families through the decision-making and move-in process. You'll collaborate with operations and care teams to ensure a seamless resident experience, track leads and performance metrics, and support community events. This is an opportunity to combine consultative sales skills with a mission-driven focus on quality, dignity, and stability for seniors.

Responsibilities

• Generate and qualify leads from inquiries, referrals, and outreach.
• Conduct tours and presentations for prospective residents and families.
• Guide prospects through the decision-making, application, and move-in process.
• Build and maintain relationships with referral partners and community organizations.
• Maintain accurate records and pipeline activities in CRM systems.
• Collaborate with operations and care teams to ensure a positive resident experience.
• Track and report on occupancy, conversion, and other sales metrics.
• Support and attend community events, open houses, and outreach initiatives.
• Conduct basic market and competitor research to inform sales strategy.
• Meet or exceed occupancy and revenue targets for assigned communities.

Required Skills

• Senior living sales
• Consultative selling
• Lead generation
• CRM software
• Pipeline management
• Sales forecasting
• Customer relationship management
• Market research
• Presentation skills
• Contract/lease negotiation