Martech Engineer - Exp in CDP and Personalization Program - Onsite - Direct Client

Summary

Support CDP (Customer Data Platform) as part of the Personalization Program covering

platform configuration, audience/segmentation build, journey/orchestration support,

integrations, enhancements, and ongoing production support. This is a broad CDP role,

not limited to integration work, it includes building and maintaining segments,

campaigns/journeys, governance and suppression logic, and troubleshooting issues

across the platform end-to-end.



Responsibilities

? Configure and maintain CDP data models, audience/segment definitions, and

identity resolution.

? Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy

access patterns)

? Design and maintain event streaming integration using AWS MSK (Kafka),

including external publishing.

? Build, configure, and maintain destination connectors to Adobe Campaign

Classic (email), Airship (push), and Infobip (SMS)

? Build and support journeys/orchestration logic, including governance and

suppression across overlapping member experiences

? Support integration work for experimentation/personalization layers (e.g.,

Optimizely, Bloomreach) consuming CDP-supplied segmentation

? Build ingestion pipelines for engagement feedback loops (delivery/engagement

events flowing back into Databricks)

? Scope and deliver platform enhancements as new use cases, channels,

audiences, or business requirements emerge

? Partner with product/marketing stakeholders to translate business requirements

into CDP configuration and logic

? Triage, troubleshoot, and resolve platform issues raised by business/marketing

stakeholders (e.g., segment/audience errors, sync failures, journey/campaign

delivery issues, data discrepancies)

? Perform root-cause analysis on production issues and implement fixes or

workarounds

? Monitor platform health (sync jobs, journey runs, data freshness, audience

counts) and proactively flag/address problems

? Maintain documentation for platform configuration, data flows, API contracts, and

known issues/resolutions



? Participate in vendor working sessions to define technical requirements and

surface product gaps



Required Skills

? 5+ years working directly in/on a CDP or similar MarTech data platform

(configuration, activation, and support)

? Hands-on experience with audience/segment building, identity resolution, and

journey/orchestration tooling

? Strong Databricks and Delta Lake experience (Unity Catalog, data-sharing

connectivity)

? AWS experience, particularly MSK/Kafka.

? REST API integration experience with marketing execution platforms (ESP, push,

SMS providers)

? Adobe Campaign Classic experience - hands-on with workflows,

campaign/journey setup, and API-based integration

? API-first, composable architecture / connector-based integration experience

? Experience implementing/maintaining a CDP Web SDK or similar client-side

event tracking SDK (JavaScript) for behavioral/event data capture

? Strong troubleshooting and root-cause analysis skills; comfortable being a

hands-on point of contact for business-reported issues

? Strong technical documentation skills



Preferred Skills

? Experience with Airship or Infobip specifically

? Experience with Optimizely or similar experimentation/feature-flagging platforms

? Retail or membership industry experience

? Experience supporting a live/production CDP platform end-to-end (not just

implementation)