Quick Overview
Job Description
UpSmith is an AI revenue platform for home service contractors with a focus on HVAC, plumbing and electrical. Our software surfaces revenue that is already sitting inside a contractor's ServiceTitan data — aging estimates, system-replacement opportunities, cancelled appointments — and turns it into booked, closed business. We build the agentic infrastructure that helps trades businesses capture revenue they have already earned but are leaving on the table. Our customers are real businesses with real livelihoods on the line, and we hold ourselves to that standard.
As a Sales Development Representative, you are the front of the revenue engine. Your job is to open conversations with home service business owners and book qualified demos for our sales team. This is a high-activity, phone-first outbound role — consistent daily execution is what separates good from great here. You will own the top of the funnel: reaching owners and decision-makers at ServiceTitan-using contractors, getting them genuinely interested in the revenue UpSmith can surface for them, and setting demos that convert.
Run consistent daily outbound — dials, emails, and follow-ups — against a defined target list of home service business owners
Book and qualify demos for the sales team; Keep HubSpot clean: log every touch, update contact and deal records, and maintain data hygiene without being asked
Research and prioritize accounts — active ServiceTitan users, $3M+ in annual revenue — so your effort lands on the highest-fit prospects
Partner with sales, marketing, and ops to sharpen messaging, tighten lists, and clean up hand-offs
First 30 days: ramped on the product story, the ideal customer profile, and the toolkit; 1+ years in outbound sales, an SDR/BDR seat, or another high-volume phone role OR a clear track record of hustle and coachability if you're newer to the seat
~ Comfort living on the phone; Organized and CRM-fluent; you keep your own pipeline clean
~ Experience selling into home services, the trades, or SMB owner-operators
Familiarity with ServiceTitan, HubSpot, and AI tools
SaaS or AI product sales background
Our values aren't wall art — they're how we operate every day.
The customer's outcome comes before anything else. We hold a high rigor bar because the tradespeople and companies we serve deserve our best work.
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