Marketing Associate III

RESPONSIBILITIES

A client with Kforce is seeking a Marketing Associate III to join their team in Mountain View, CA.

Summary

We are building the client's outbound sales engine from the ground up. We're a proactive, human concierge motion that calls high-intent customers and prospects to book Full Service expert appointments ahead of tax season. This is a high-velocity, build-it-as-you-fly role. In a single season we spin up campaigns to impact nearly every step in the sales funnel - often on tight turnarounds and against limited concierge capacity. These campaigns span multiple channels - proactive phone, SMS, and 2-way chat - and multiple lead sources, including marketing lists, leads passed from our Care/Support teams, and in-product placements that capture high-intent signals such as shopping-cart abandoners.

Responsibilities

• Own campaign launches end-to-end - take new outbound concierge campaigns from concept to live outreach across channels (phone, SMS, 2-way chat): audience definition: audience definition, offer/CTA, success criteria, build, enablement, and go-live
• Sales efficiency - Meetings/Contact and Meetings/Conversation across channels on launched campaigns, holding or improving as capacity scales
• Campaign launch velocity & throughput - time from concept to live dials; Number of campaigns launched per season; Clean go-lives (lists loaded, scripts ready, floor trained, compliance gates passed)
• Contribution to the business-wide appointments goal - appointments (Meetings) attributable to campaigns this role launched and the share of the overall target they drive
• Meeting: File quality - the downstream metric proving campaigns produce Meetings with customers that actually file
• Operational cleanliness - disposition/reporting integrity and zero compliance misses (DNC/consent) across launched campaigns
• Stakeholder enablement - floor readiness at launch and quality/timeliness of cross-functional partnership

REQUIREMENTS:

• 5+ years in sales, sales operations, demand-gen, or consulting, preferably in SaaS, Financial Services, or complex B2C environments
• Ability to thrive in ambiguity; This is a startup environment within a large company; processes change quickly, and you will often be building the plane while flying it
• Experience using Salesforce (managing lead stages, building reports, and influencing user interface)
• Exceptional verbal and written skills. You must be able to distill complex and various experiences into simple to understand narratives

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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