Segment Marketing Strategist (B2B Enterprise)

Location: Houston, TexasJob Type: ContractCompensation Range: $60 - 70 per hourWe are seeking a highly strategic and organized Global Segment Marketing Strategist to lead the development and execution of omni-channel marketing communications plans for specialized industrial business segments (such as Drilling & Well Service, Gas Compression, and Power Generation).In this role, you will serve as the primary marketing strategy owner for your assigned business segment.

Working directly with commercial leaders, product managers, technical sales teams, and global distribution channels, you will translate high-level business objectives into strategic campaign briefs, customer narratives, and actionable marketing plans. This role bridges high-level strategy and operational governance-writing campaign briefs, managing workflows within our project management systems, and guiding central creative and marketing specialists to deliver high-impact campaigns on time and within budget.

Responsibilities:Campaign Brief Writing & Strategy: Author comprehensive strategic campaign briefs and messaging frameworks that translate complex, technical business objectives into clear marketing communications.

Commercial & Leadership Alignment: Collaborate regularly with senior business leaders, product managers, sales teams, and dealership networks to align marketing strategies with revenue and growth goals.

Strategic Project Management: Oversee the end-to-end campaign lifecycle-including proofing, reviewing, and tracking all segment marketing deliverables within project management platforms (e.g., Workfront).Central MarCom & Specialist Guidance: Direct and guide central marketing specialists (PR, digital, content, design) to ensure campaign materials are executed in alignment with segment goals.

Omni-Channel Execution: Build and manage targeted media and content plans across multiple external channels (white papers, press releases, technical collateral, customer presentations, speeches, podcasts, and trade media).Go-to-Market & Thought Leadership: Lead GTM strategies for new product innovations and aftermarket solutions, positioning the company as a total solution provider and thought leader.

Performance Reporting & Stakeholder Updates: Establish KPIs to measure campaign effectiveness, regularly communicating results, value, and strategy refinements back to senior leadership.

Qualifications:B2B Strategy & Campaign Management: Proven experience developing B2B integrated marketing plans, authoring creative briefs, and managing multi-channel campaigns within complex, matrixed environments.

Technical Topic Translation: Strong ability to grasp complex, highly technical industrial topics (energy, heavy machinery, power generation) and distill them into compelling customer messaging.

Stakeholder Influence & Relationship Management: Confidence to advise, educate, and align internal senior executives, cross-functional partners, and external dealer networks.

Marketing Operations & Governance: Hands-on experience with marketing project management systems (e.g., Workfront, Asana) and budget tracking.

Global Perspective: Familiarity with managing or supporting marketing communications across international markets and global distribution networks.

Core Skill Descriptors:Strategic Thinking: Ability to maintain a "big picture" focus while connecting daily marketing activities directly to commercial business goals.

Effective Communications: Exceptional written and oral communication skills; adept at writing clear campaign briefs and tailoring messages to technical and executive audiences.

Customer Focus & Global Perspective: Strong commitment to researching customer pain points, gathering feedback, and tailoring strategies for global industrial end-users.

JOBID: 25 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.