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UnaidedMarketing

Marketing Executive

SVKM enterprizeMumbai🇮🇳India

Quick overview

SeniorityMid Senior
Employment typeUnaided
Work modeHybrid
LocationMumbai, India
Stakeholder ManagementMicrosoft ExcelGoogle WorkspaceA/B TestingAffiliate MarketingCPACRMSEOCampaign ManagementGoogle AdsGoogle AnalyticsInfluencer MarketingLead GenerationMarketing AutomationSalesforceMeta AdsYouTube

Job description

SVKM's NMIMS - Wikipedia

Job Designation: Marketing Executive

Job Summary:

NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.

Designation

Marketing Executive

Department

Marketing & PR

Location

Mumbai

Reporting to

Director Marketing

Key Responsibilities

  • Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.

  • Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.

  • Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.

  • Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.

  • Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.

  • Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.

Educational Qualifications

  • Bachelor’s or Master’s degree in Marketing, Communications, or related field.

Professional Experience

  • Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.

Skills and Competencies

  • Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).

  • Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.

  • Working knowledge of CRM/marketing automation tools (e.g., Salesforce)

  • Experience managing affiliate marketing programs and partnerships.

  • Familiarity with influencer marketing platforms and campaign management.

  • Basic understanding of SEO and landing page optimization principles.

  • Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.

  • Strong communication skills, both written and verbal.

  • Ability to manage multiple campaigns/priorities in a fast-paced environment.

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