Director Digital Marketing

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will drive revenue for hotel products and promote its reputation through various online channels, and create and implement the necessary marketing initiatives with the relevant departments to reach these objectives. As an Director Digital Marketing, you’re not just driving revenue through online channels – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Here’s what you’ll do during a typical day:

• Digital Marketing Strategy: Lead SEO, SEM, email marketing, and social media campaigns to increase online visibility and bookings.
• E-commerce Management: Oversee hotel booking platforms and ensure seamless user experience and conversion optimization.
• Data & Performance Analysis: Analyze web traffic, customer behavior, and sales data to inform strategy and improve ROI.
• Content Strategy: Manage and create compelling digital content across web, blog, and multimedia channels.
• CRM & Guest Engagement: Leverage CRM tools to enhance customer relationships, drive loyalty, and improve satisfaction.
• Revenue Optimization: Align digital efforts with revenue management principles to maximize online profitability.
• Project Leadership: Manage cross-functional digital initiatives from planning through execution and evaluation.
• Technical Oversight: Ensure website functionality and user experience through knowledge of HTML, CSS, UX/UI, and e-commerce technologies.
• Cross-Department Collaboration: Partner with Sales, Marketing, and IT teams to deliver integrated campaigns and initiatives.
• Innovation & Market Trends: Stay ahead of digital trends and adapt strategies to maintain competitive advantage.

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In addition, this role requires the following minimum qualifications:

• Minimum 3 years of experience in hotel marketing, advertising, or e-commerce.
• Proven expertise in digital marketing, including email campaigns and website optimization.
• Solid understanding of SEO best practices (Google & Baidu), including white-hat techniques.
• Experience with CRM platforms and e-commerce systems.
• Proficiency in HTML and CSS is a strong advantage.
• Strong analytical skills with experience in interpreting digital performance data.
• Excellent communication and project management abilities.
• Ability to lead cross-functional teams and drive results in a fast-paced environment.