Senior Living Sales Director

Clearwater Living is seeking a Sales Director to drive occupancy and revenue growth across our senior living communities. In this role, you will lead regional sales strategy, coach on-site sales teams, and build referral relationships with healthcare providers and community partners. You will analyze market trends and pipeline data, refine sales plans, and partner with operations and marketing to align messaging with our resident-centered, hospitality-driven culture. This position offers the opportunity to make a direct impact on residents' lives while advancing your career with a growing senior living organization.

Responsibilities

• Lead sales strategy and execution for Clearwater Living senior communities in the region
• Develop and manage sales plans to meet occupancy and revenue targets
• Coach, mentor, and support community sales teams to drive conversions and retention
• Build strong referral networks with healthcare providers and community partners
• Analyze market trends, pipeline metrics, and competitive activity to adjust strategies
• Partner with operations and marketing to align messaging and resident experience
• Ensure CRM use, accurate reporting, and compliance with company sales processes
• Represent Clearwater's resident-centered culture in all outreach and events

Required Skills

• Sales strategy and planning
• Team leadership and coaching
• Senior living or healthcare sales
• CRM management (e.g., Salesforce or similar)
• Sales pipeline and forecasting
• Market and competitive analysis
• Contract negotiation and closing
• Referral network development
• Presentation and communication
• Data-driven decision making