Full Time Digital Brand Marketing Director

Job Description
About CookUnity:
Food has lost its soul to modern convenience. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. And crafted with the passion that nourishes body and soul.
About CookUnity
Food has lost its soul to modern convenience. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. And crafted with the passion that nourishes body and soul.

About the Team

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications. Your primary focus will be on executing with excellence across key initiatives to increase customer retention and extend customer lifetime value (LTV)
Campaign Execution:
Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze.
Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster.

Segmentation & Personalization

Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts.

Testing & Optimization

Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins.
Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base.

Reporting & Analytics

Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change.
3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses.
~ Experience using email marketing platforms, with a preference for experience with Braze.
~ Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists.
~ The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
~ Exceptional project management and organizational skills, with meticulous attention to detail.
~ Previous experience in a senior or lead role within email marketing or CRM.

Proficiency in additional coding languages or data analytics tools relevant to email marketing. Experience using Tableau and MixPanel. Health Insurance coverage
???? Stock Options Plan granted on Day 1
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⛱ A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
???? AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
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CompensationAll final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. If you're interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. We've recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. Here are a few tips to help you protect yourself and know what to expect from us:
You can always find them on LinkedIn with verified profiles.

If you're unsure, feel free to reach out to us on our official LinkedIn Company Page. com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We'll never ask for payment or personal financial details.