Head of Product and Distribution Marketing

Come join one of America's fastest-growing insurance companies. Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard. As Head of Product & Distribution Marketing, you will serve as the strategic bridge between Marketing and the Enterprise, owning go-to-market strategy, positioning, and growth execution across the portfolio. This leader will integrate market insight, distribution strategy, data, and AI-driven personalization to deliver measurable growth, agent engagement, and competitive differentiation. Own enterprise product marketing and growth strategy in partnership with senior leaders. Translate market intelligence, analytics, and AI-driven insights into clear business actions. Partner across Product, Distribution, Operations, and Field leadership. Product Marketing & Go-To-Market AI-Driven CRM & Growth Lead CRM and lifecycle marketing strategy across advisor and customer journeys. Drive experimentation, targeting, and performance optimization to improve conversion, retention, and premium growth. Oversee development of sales enablement tools, product content, and promotional support. Ensure marketing directly impacts pipeline and field performance. Team & Performance Leadership Lead and develop a high-performing product marketing team. Establish dashboards, stakeholder forums, and performance metrics to ensure accountability. Drive change through structured communication and capability building. 10+ years in product marketing, CRM, growth, or consulting within Life and/or Annuities. ~ Deep expertise in advisor-centric distribution models. ~ Strong Salesforce CRM and AI-driven marketing experience. ~ Executive-level communication and stakeholder leadership skills. ~ Strategic, data-driven, and effective in complex environments. ~ Willingness to travel as needed.

Your benefits start day one and are flexible and customizable to your and your family's specific needs. The base pay range for this position is the range National Life reasonably and in good faith expects to pay for the position taking into account the wide variety of factors, including: prior experience and job-related knowledge; education, training and certificates; The final salary or hourly wages offered may be outside of this range based on other reasons and individual circumstances. The total compensation package for this position may also include a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. If hired, the employee will be in an "at-will position" and National Life reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors. National Life is accepting applications for this role on an ongoing basis and the role remains open until filled. National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT - founded in 1848, Life Insurance Company of the Southwest, Addison, TX - chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. Fortune 1000 status is based on the consolidated financial results of all National Life Group companies. Social Media Policy Site Disclosure and Privacy Policy