Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in the United States. Join a fast-paced, remote-first team shaping customer engagement strategies for innovative digital products used by millions of people worldwide. In this role, you'll own the lifecycle marketing strategy across multiple customer touchpoints, creating personalized experiences that drive activation, engagement, and long-term retention. Working closely with cross-functional teams, you'll combine data, experimentation, and creativity to optimize the customer journey from end to end. This is an exciting opportunity for a marketing professional who thrives on testing new ideas, leveraging analytics, and delivering measurable business impact. You'll enjoy a collaborative, globally distributed environment where innovation, ownership, and continuous learning are highly valued. \n

Accountabilities Define and execute lifecycle marketing strategies across multiple customer engagement channels, including in-app messaging, push notifications, banners, and other digital touchpoints. Design personalized customer journeys that improve user onboarding, activation, engagement, retention, and overall customer experience. Manage end-to-end campaign execution, from strategy and audience segmentation to creative briefing, quality assurance, launch, and performance analysis. Develop and maintain a structured experimentation roadmap, running A/B tests and optimization initiatives to improve campaign effectiveness. Collaborate closely with product, creative, analytics, and growth teams to align lifecycle initiatives with broader business objectives. Monitor campaign performance, analyze customer behavior, and use insights to continuously refine lifecycle strategies and maximize business outcomes. Requirements 4–8 years of experience in lifecycle, CRM, or customer engagement marketing. Proven experience designing and scaling lifecycle programs for large user bases with measurable business impact. Hands-on expertise with customer engagement platforms such as Braze or similar lifecycle automation tools. Strong knowledge of marketing and analytics platforms such as Segment, Mixpanel, Preset, or equivalent solutions. Demonstrated ability to develop experimentation strategies, execute A/B testing, and make data-driven decisions. Excellent project management skills with the ability to manage multiple initiatives simultaneously. Strong analytical thinking, communication, and stakeholder collaboration skills. Self-motivated, customer-focused, and comfortable working in a fast-moving, remote environment. Experience in Web3, blockchain, fintech, or emerging technologies is considered a plus. Benefits Competitive salary ranging from $115,000 to $162,000 USD for U.S.-based candidates. Equity participation, allowing you to share in the company's long-term success. Comprehensive health and wellness benefits. Unlimited vacation and company-wide wellness days. Flexible, remote-first work environment with asynchronous collaboration. Ongoing learning and professional development opportunities, including access to training platforms and educational programs. Opportunity to work with globally distributed teams on cutting-edge technologies and innovative products. Strong career growth potential within a highly collaborative and forward-thinking environment.

\n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1