Product Marketing Manager

RESPONSIBILITIES

Kforce has a client that is seeking a Product Marketing Manager in Fort Lauderdale, FL.

Summary

The Product Marketing Manager will be responsible for driving the successful launch, adoption, and communication of digital products and features. This role serves as a key bridge between Product Management and Marketing, translating product capabilities into compelling messaging, digital experiences, launch strategies, educational content, and marketing assets.

Responsibilities Include

• Lead go-to-market planning for new digital products, features, and enhancements
• Develop product positioning, messaging, launch plans, and supporting materials in partnership with Product Managers
• Ensure product capabilities and promotions are accurately and consistently represented across digital channels
• Lead and support onsite product activation events
• Create product-focused content, including videos, demos, presentations, training materials, release communications, and knowledge resources
• Develop materials that support internal education, product adoption, and enablement
• Collaborate with Product, Operations, Corporate and Field Marketing, Creative, Digital, and Social Media teams
• Measure product adoption and engagement to evaluate launch effectiveness and identify opportunities for improvement
• Gather customer and stakeholder feedback to continuously improve product communication and adoption strategies

REQUIREMENTS:

• 5+ years of experience in Product Marketing, Digital Marketing, or a closely related field
• Demonstrated experience launching digital products or features and driving customer adoption
• Strong background developing product positioning, messaging, go-to-market plans, presentations, videos, and training materials
• Excellent storytelling, written communication, and presentation skills with the ability to simplify complex product capabilities
• Proven ability to work cross-functionally with Product, Marketing, Creative, Operations, and Digital teams
• Experience using digital content management systems and analytics platforms
• Familiarity with AI-assisted content creation tools
• Strong analytical skills with experience measuring product adoption, engagement, and marketing performance
• Experience with video and presentation tools such as Camtasia, Adobe Creative Suite, Canva, or similar tools is preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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