Digital Analytics Lead

This is a fantastic opportunity for an experienced Data Analytics Lead to join and help shape a dynamic and growing Data & Insights team based in Newcastle.

As a senior member of the team, you’ll play a pivotal role in managing key client accounts and supporting the professional development of analysts within the team. You’ll work with a diverse portfolio of clients across multiple sectors, collaborating with skilled digital professionals to deliver impactful marketing strategies powered by data insights.

Key Responsibilities

• Apply innovative data analytics methods to evaluate the performance of digital marketing campaigns against client objectives.

• Analyse campaign outcomes and provide actionable recommendations to enhance effectiveness.

• Interpret data patterns and trends to support strategic decisions in campaign planning and optimisation.

• Design and execute A/B tests, analysing results to guide improvements.

• Develop clear and engaging reports and dashboards to communicate insights to internal teams and clients.

• Mentor and lead team members, support the leadership team, and contribute to thought leadership and knowledge sharing across the organisation.

Some of the requirements:

• At least 2 years' experience in a data analytics leadership role, preferably within a marketing or agency environment.

• Strong knowledge of data visualisation tools and the ability to turn complex data into clear, compelling insights.

• Proficiency in tools such as Google Analytics, Google Tag Manager, Looker Studio, Excel, and Hotjar or Microsoft Clarity.

• A good grasp of marketing practices including SEO, Paid Media (Search, Social, Affiliate), CRO, OOH, and Brand Marketing.

• Analytical thinking with a knack for spotting trends and opportunities.

• Strong communication skills, both written and verbal, with the ability to present data insights to a wide range of audiences.

• A keen eye for detail.

• A passion for sharing knowledge and mentoring others.

For more information on this role, apply now!

Location:
Newcastle upon Tyne Tyne and Wear
Newcastle upon Tyne
NE12 8BX

Salary:
40000 - 50000

Sector: Digital Marketing

Type:
Permanent

Posted:
03/27/2025