Web Analytics Analyst - Fort Worth, TX (Hybrid) - F2F Required

Hi,

We have a new employment opportunity. Looking for Consultants for the below requirement. I''m a talent acquisition professional at Saksoft, Siva Parvathi.

Please share your resume at

Position: Web Analytics Analyst

Location: Fort Worth, TX (Hybrid, 3 Days onsite, F2F interview)

Duration: Long Term

Job description:

Position Summary

We are seeking a highly motivated Web Analytics Analyst with experience in digital analytics, web tracking implementation, and analytics requirements management. The ideal candidate will serve as a bridge between Business, Product, UX, Marketing, and Engineering teams to ensure accurate measurement of digital customer experiences. This role requires expertise in drafting analytics requirements, developing tracking specifications, coordinating analytics implementations through tools such as Tealium and Adobe Analytics, and delivering actionable insights through data analysis.

Airline industry experience is highly preferred.

Key Responsibilities

Analytics Requirements & Measurement Planning

• Gather and document business and analytics requirements from Product, Marketing, Digital, and Business stakeholders.
• Develop analytics requirement documents, measurement plans, tracking specifications, and analytics solution design documents.
• Define KPIs, customer journey metrics, conversion funnels, and reporting requirements.

Analytics Implementation, Testing & Coordination

• Coordinate with Product, UX, Engineering, QA, and Data teams to implement analytics solutions across web and mobile platforms.
• Partner with development teams to ensure accurate implementation of tracking requirements using Tealium and other tag management solutions.
• Define and maintain data layer requirements and event taxonomy standards.
• Support end-to-end testing and validation of analytics implementations.

Analysis & Reporting

• Perform web and customer journey analysis to identify trends, optimization opportunities, and business insights.
• Utilize advanced SQL to analyze large datasets and validate tracking accuracy.
• Develop reports, dashboards, and insights to support business decision-making.
• Monitor key performance indicators and recommend improvements to digital experiences.

Stakeholder Management

• Collaborate with cross-functional teams to align analytics solutions with business objectives.
• Facilitate discussions between business and technical teams to translate requirements into actionable implementation plans.
• Communicate findings, recommendations, and project status effectively to stakeholders.

Key Skills

• Advanced SQL
• Web Analytics
• Tealium Tag Management
• Analytics Requirements & Documentation
• Requirements Gathering & User Story Development
• Customer Journey Analytics
• Data Layer & Event Tracking Design
• Stakeholder Coordination
• Advanced Analytical & Problem-Solving Skills
• Excellent Written & Verbal Communication
• Agile Methodologies