Product Manager - Retail Market

We are seeking a strategic and commercially minded Product Manager – Retail Marketing to lead the vision, strategy, growth, and go-to-market execution of a retail-focused mobile and digital product.

This senior-level role operates at the intersection of Product Management, Retail, Marketing, Digital Commerce, Customer Experience, and Technology. The successful candidate will combine strong product leadership with a deep understanding of retail and consumer behavior to transform market and customer insights into compelling digital experiences and measurable business outcomes.

The Product Manager will own product strategy and lifecycle management while partnering closely with Marketing, Merchandising, Retail Operations, Sales, Engineering, Digital Commerce, and other business teams. The role will focus on increasing customer adoption, engagement, retention, loyalty, and revenue while continuously improving the overall retail experience.

Key Responsibilities

Product Strategy & Vision

• Define and continuously refine the product vision, strategy, positioning, value proposition, and multi-year roadmap.

• Align product priorities with customer expectations, evolving retail trends, competitive dynamics, and broader business objectives.

• Translate strategic objectives into clearly defined product initiatives, priorities, and measurable outcomes.

• Balance customer value, commercial opportunities, technical considerations, and operational requirements when making product decisions.

Customer & Market Intelligence

• Conduct market research, competitive assessments, customer analysis, and retail trend evaluations to identify emerging opportunities.

• Develop a strong understanding of customer journeys, behaviors, pain points, and expectations across digital and physical retail environments.

• Leverage customer and market insights to shape product direction, feature prioritization, and marketing strategies.

• Monitor industry developments and competitive offerings to maintain a differentiated product experience.

Go-to-Market & Product Marketing

• Develop comprehensive go-to-market strategies for new products, features, enhancements, and capabilities.

• Define product messaging, positioning, value propositions, launch plans, and retail activation strategies.

• Partner with marketing and commercial teams to coordinate product launches across mobile, digital, and physical retail channels.

• Ensure