Content Manager (B2B Agency)

KRG are working with an ambitious, fast-growing integrated marketing agency looking for a Content Manager to join their expanding team. This is a strategic role for an experienced B2B content manager who understands how to build effective content strategies, lead client conversations and oversee the delivery of impactful content campaigns.

Working closely with a growing Client Services team, you'll take ownership of content strategy and processes across a portfolio of primarily B2B clients, many operating across international markets. You'll be responsible for translating business objectives and audience insights into commercially focused content strategies, briefing internal specialists and creative teams to bring those strategies to life.

This isn't an execution-heavy, or copywriting focused content role. Instead, your focus will be on setting the strategic direction, ensuring quality and consistency across delivery, and acting as a trusted content advisor to both clients and internal teams. The agency is entering an exciting period of growth, with ambitious plans to significantly scale the business over the next three years. You'll have genuine influence over how the content function develops, with plenty of scope to grow your responsibilities and career alongside the business.

What You'll Be Doing

• Leading the development of audience-led content strategies across a portfolio of primarily B2B clients, ensuring activity is aligned with wider marketing objectives and commercial goals.
• Working alongside the Client Services team to advise clients, lead strategic conversations, present recommendations and identify opportunities to develop and improve their content programmes.
• Translating strategy into clear, actionable briefs for internal content, creative, SEO and digital teams, ensuring everyone has the direction and insight needed to deliver effectively.
• Establishing and refining content processes, frameworks and ways of working to improve consistency, quality and efficiency across client accounts.
• Overseeing content strategy across international markets, considering different audiences, markets and messaging requirements.
• Providing strategic oversight of content delivery, reviewing outputs, challenging thinking and ensuring campaigns meet the required standards and deliver against agreed objectives.
• Working closely with the growing Client Services function, helping upskill colleagues and embedding content strategy into the wider client offering.
• Playing an active role in evolving the agency's content proposition, identifying opportunities to introduce new approaches, services and ways of working.

The role will primarily focus on website led content strategy and campaigns. This will include overseeing the development of website content, landing pages, blogs, thought leadership articles, whitepapers, case studies, research-led reports and other written, long form content assets. You'll ensure content is audience-led, commercially relevant and aligned with each client's wider marketing objectives, briefing specialist teams to deliver engaging, high-quality content that supports brand positioning, lead generation and conversion.

What We're Looking For

We're looking for someone who combines strong B2B content expertise with the confidence and commercial awareness to lead strategy, influence stakeholders and drive best practice.

The three essentials:

• A strong background in B2B content, with an understanding of complex audiences, longer sales cycles, lead generation and how content supports wider business objectives.

• Previous experience working within a marketing, content, digital or integrated agency, ideally overseeing multiple client accounts and working collaboratively with different specialist teams.
• experience developing and leading content strategies, setting direction and briefing teams to deliver, rather than being solely responsible for hands-on content production.

Desired experience (not essential!):

• Digital PR exposure or knowledge
• People management experience - there is the opportunity to manage as the team continues to expand
• Travel, Sass or eCommerce client experience

Benefits & Perks

• Hybrid working, 2 days per week in a central London office.
• 25 days annual leave plus bank holidays.
• Private healthcare through Bupa.
• Paid for training and professional development opportunities.
• Access to paid AI tools and technology to support smarter working and innovation.
• Genuine opportunities to take on greater responsibility as the agency continues to grow.
• The opportunity to shape and influence the agency's growing content proposition.
• Award-winning agency environment.