Head of Content

About the business division:

This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.

The Head of DNUK Content leads the editorial vision and delivery for DNUK, with the aim of making it the most trusted and most used website for UK doctors. The role will redefine the value proposition of DNUK content for doctors and reconnect the Content team with the wider DNUK organisation, so that editorial activity supports overall company objectives.

Objectives

• Redefine the value proposition of DNUK content for UK doctors and advance DNUK as the most trusted and most used website for UK doctors.
• Reunite the Content team with the rest of the DNUK organisation and align editorial activity with company objectives.

Key performance indicators

• 7-day and 90-day active users (A7 and A90) among doctors in target specialties.
• Volume of content consumed by active users.

Key responsibilities

1. Audience-driven editorial strategy

• Ensure all content (curated, syndicated and original) reflects a distinct DNUK point of view and builds trust, credibility and relevance among doctors.
• Design editorial processes that deliver a meaningful and enjoyable on-platform experience, grounded in a deep understanding of doctors’ unmet needs in professional media.
• Use multi-channel publishing (site, newsletter, alerts, mobile, social and partnerships) to maximise engagement and retention.
• Broaden the scope and formats of editorial, including interactive quizzes, video, audio and peer roundups.
• Build partnerships with medical societies, key opinion leaders (KOLs) and influencers to strengthen credibility and diversify content voices.

2. Content performance and planning

• Develop content plans that maximise performance, measured as engagement relative to content production cost.
• Use metrics such as click-through rate, dwell time, return visits, quiz interactions and specialty-level engagement to set editorial priorities and identify emerging audience signals.

3. Cross-functional leadership

• Partner with the Head of Product to deliver shared KPI targets.
• Work with Product and Marketing to optimise content exposure across existing channels.
• Align editorial initiatives with sales opportunities to support revenue growth without compromising editorial integrity.

4. Budget and sourcing

• Allocate budget across content areas (for example news, long-form and education) to maximise audience engagement.
• Source suitable third-party content, from within M3 Group and from external providers, to supplement in-house development.

5. Innovation

• Explore and trial the use of AI in content development.

Essential

• Senior editorial or content leadership experience in digital media, ideally for professional, healthcare or specialist audiences.
• Track record of growing audience engagement using data and analytics.
• Experience of managing budgets and a team.
• Ability to work effectively with Product, Marketing and Sales colleagues.
• Strong stakeholder management skills, including with clinical and external partners.

Desirable

• Experience of multi-format content (video, audio, interactive).
• Experience of healthcare or physician audiences.
• Familiarity with AI tools in content workflows.

About M3 EU:

M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.

Benefits:   

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover 4x salary
• Pension 4%/4% employee/employer contributions
• Vitality medical after probation
• Staff discount scheme
• Discounted gym membership​

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