Marketing Director

Description
Develop and implement innovative marketing campaigns for the Bloomsbury Adult list, from launch to publication and beyond. Oversee Adult Library Marketing, Independent bookstore marketing, Bloomsbury’s social media channels, and liaise with sales teams. Reporting to the Senior Director of Marketing, Publicity and Communications, the Marketing Director will work closely with the entire Marketing and Publicity team as well as other departments across the company, including with other Bloomsbury territories on shared global campaigns.

Forward-thinking, collaborative, and able to devise marketing strategies using current and creative approaches.

Requirements
Concept and direct marketing campaigns for the Bloomsbury Adult list from launch to publication and beyond
Manage the creation of marketing and advertising materials from start to finish, including writing copy and collaborating with the design team
Prepare presentations for and lead seasonal meetings with internal and distribution sales force as well as author and departmental meetings and bi-weekly marketing meetings
Manage seasonal calendar and supply sales and marketing materials to internal sales team and Macmillan sales group
Serve as lead marketer for select titles, developing and executing marketing and advertising campaigns, including priority titles, maintain relationships with authors related to promotional and marketing opportunities and activity
Develop partnerships with outside companies to help promote our books
Manage relationship with independent booksellers, including email outreach
Plan, attend, and present at in-person annual conferences including Winter Institute and ALA
Create social media campaigns and strategize overall brand and platform growth, including working directly with authors in coordination with Senior Social Media Manager
Manage and mentor Senior Marketing Manager and Assistant Marketing Manager
Liaise and work collaboratively with global marketing team to share ideas and plans
Media planning and buying for all campaigns including conception and copywriting, working with ad promo department
Provide feedback and marketing plans for editorial acquisitions
Oversee all social media presence for Bloomsbury Adult, and advise authors on social media
Liaise with website team on Bloomsbury adult US merchandising and updating
Person specification - Knowledge, qualifications and experience
Possess a keen understanding of book marketing, specifically in the adult literature space
Strong communication, organization, time management, and writing skills
Excellent presentation skills, with experience presenting to large groups
Working knowledge of digital marketing and social media platforms
Ability to work independently and collaboratively
Fluency in Microsoft Office products
Eight years+ of experience in book publishing with a preference given to candidates with adult fiction and nonfiction book marketing experience
College degree required
Location
(Hybrid) Candidates must reside in the NY tri-state area and be able to work in the office 2 days per week.

Equal Opportunity Employment
Bloomsbury Publishing USA is proud to be an equal-opportunity employer. Our company has always followed and will continue to follow a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic. We welcome and celebrate talent from all backgrounds and believe that belonging and inclusion are crucial elements to our success.

We are dedicated to actively and continuously improving our practices to better support all of our employees. Benefits
Medical insurance
Vision insurance
Dental insurance
401(k)
Paid parental leave
Hybrid Work Schedule
Salary range: $110,000 - $120,000