Marketing Analytics Manager

Location: Atlanta, GeorgiaJob Type: PermanentCompensation Range: $115,000 - 130,000 per yearStep into a high-visibility role where you will drive the digital strategy and performance measurement for a premier brand. You will own the marketing dashboard and translate complex customer data across digital and lifecycle experiences into actionable, decision-ready insights. By leading this analytical evolution, you will empower executive and field teams to optimize their marketing efforts and elevate the overall customer journey. Enjoy a dynamic hybrid work environment that balances strategic office collaboration with impactful, hands-on field operation Responsibilities:Direct the enterprise marketing performance dashboard to provide clear visibility into digital and lifecycle campaigns.Deliver comprehensive performance insights to empower both national executives and local field teams with actionable market data.Evaluate customer behavior across web, email, and SMS channels to optimize the overall digital journey.Translate complex data sets into compelling narratives that guide strategic decision-making for marketing and customer experience teams.Collaborate with IT and platform owners to ensure data integrity and seamless integration across enterprise CRM and analytics systems.Leverage AI-driven analytics and pattern detection to generate rigorous, business-relevant recommendations.Qualifications:Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related quantitative field.Five or more years of progressive experience in marketing analytics, digital analytics, or business intelligence.Demonstrated expertise in building dashboards, visualizing data, and communicating performance metrics to diverse stakeholders.Proven ability to interpret customer behavior across digital channels and translate findings into practical business recommendations.Must have experience with Salesforce Marketing Cloud, marketing automation platforms, and AI-supported insight generation to be considered.JOBID: 52 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.