Brand Manager - Pediatric Nutrition

Abbott Laboratories seeks a Brand Manager for PediaSure Performance & Delivery in Columbus, OH. In this role, you will own brand strategy, positioning, and execution to drive growth in pediatric nutrition. Lead cross-functional teams across marketing, insights, sales, R&D, and supply chain to develop campaigns, optimize portfolio performance, and deliver innovation. Use data and market research to shape decisions, manage budgets, and track KPIs. Thrive in an inclusive, mission-driven culture that supports professional development, global impact, and work-life balance.

Responsibilities

• Develop and execute brand strategy for Pedia
• Sure Performance & Delivery portfolio
• Lead cross-functional teams to deliver brand plans, innovation, and go-to-market programs
• Use market research and data analytics to inform decisions and optimize brand performance
• Manage budgets, forecasts, and KPIs to achieve growth and profitability targets
• Collaborate with sales to develop customer programs and support channel execution
• Ensure compliance with regulatory, medical, and legal requirements in all brand activities
• Drive digital and omnichannel marketing initiatives to build awareness and engagement
• Monitor competitive landscape and identify new opportunities and risks
• Support long-term portfolio planning, positioning, and lifecycle management
• Contribute to an inclusive, collaborative culture focused on continuous learning and innovation.

Required Skills

• Brand strategy
• Product lifecycle management
• Market research and insights
• Digital marketing and e-commerce
• Project management
• Financial and P&L analysis
• Go-to-market planning
• Cross-functional collaboration
• Data analytics and reporting
• Regulatory and compliance awareness