Brand Manager, Media - Pediatric Nutrition

Abbott LaboratoriesColumbus, Ohio🇺🇸United StatesPosted Oct 15, 2026

Why This Role Stands Out

This Brand Manager role offers a fantastic opportunity to shape national media strategy for leading pediatric nutrition brands, driving significant impact and developing expertise across a wide range of digital channels. You'll thrive here if you're a strategic marketer with a passion for data-driven optimization and a desire to grow within a reputable organization. Apply today to elevate your career in this dynamic on-site position!

Quick Overview

Seniority

Mid Senior

Employment type

Full Time

Work mode

On Site

Location

Columbus, Ohio, United States

SEM

Job Description

The Brand Manager, Media - Pediatric Nutrition leads national and retail media strategy for Abbott's pediatric brands. This on-site role partners with internal teams and agencies to translate business goals into integrated digital media plans across paid search, social, OTT/OLV, display, retail and endemic channels. The role manages budgets and forecasts, analyzes performance and KPIs, informs creative development, and provides insights and optimization recommendations to improve campaign impact and audience engagement.

Responsibilities

Lead national and retail media strategy for pediatric nutrition brands across digital channels.
Translate business and marketing objectives into integrated media plans and channel mixes.
Develop and present media recommendations, including budgets and optimization plans.
Manage media performance reporting, analyze KPIs, and propose ongoing optimizations.
Oversee media budgets, forecasts, and financial inputs for campaigns and programs.

Required Skills