Digital Marketing Specialist, Marketing

Digital Marketing Strategist
The Digital Marketing Strategist is a seasoned marketing professional who has earned their seat at the table. This person has likely worked in an agency, moved into a corporate or in-house role, and found themselves missing the variety, pace, and energy that only agency life offers. They are not here as a stepping stone. They are collaborative professionals who work well within a structured team environment.

They take direction from senior leadership without ego, contribute actively to team thinking, and bring their best whether they are leading a client call or supporting a colleague's account.

Client Strategy & Campaign Planning
Develop comprehensive digital marketing strategies for clients across paid media, SEO, content & web - tailored to each client's business objectives, competitive landscape & budget
Lead strategic planning sessions with clients, translating business goals into actionable marketing plans with defined KPIs and measurable outcomes
Identify growth opportunities within existing client accounts and bring forward-thinking recommendations proactively - not just when asked
Collaborate with the StratMar Team Leader on account strategy, new business conversations, and cross-team alignment
Collaborate with channel specialists on tactical execution of digital campaigns, actively contributing to implementation while ensuring strategy is accurately carried into execution
Monitor performance across all active channels, identify trends early, and make data-driven optimizations in a timely manner
Hold the standard on campaign quality - review deliverables before they reach the client and flag anything that doesn't meet the bar
Stay current on platform mechanics, algorithm changes, and industry trends - and apply that knowledge directly through data-driven optimizations, new strategies, and continuous performance improvements across campaigns
Serve as the primary strategic point of contact for assigned clients, building trusted advisor relationships that support long-term support
Conduct regular client meetings, performance reviews, and strategic check-ins with clarity, confidence, and a focus on business outcomes
Communicate proactively so clients always have clear visibility into what’s happening with their account and how their investment is being utilized
Reporting & Analysis
Build and deliver performance reports, scorecards & dashboards that tell a story, leveraging Looker Studio, Agency Analytics & Google Analytics - not just a spreadsheet of numbers
Translate data into insights and recommended actions with clear connections to client business goals
5+ years of experience in digital marketing strategy, with demonstrated ownership of client accounts and campaign outcomes
~ Proven track record of building and executing successful campaigns across multiple digital channels including paid search, paid social, SEO, and content
~ Strong analytical ability - able to interpret campaign data, identify meaningful trends, and translate findings into clear strategic recommendations
~ Proficiency with Google Ads, Meta Ads, Google Analytics, GA4 & Google Tag Manager
~ Experience building client-facing reports and dashboards in Looker Studio or similar
~ Ability to manage multiple client accounts simultaneously without sacrificing quality or responsiveness
~ Proficiency with Google Workspace and Microsoft Office Suite
~ Prior agency experience followed by in-house or corporate marketing experience - with a clear, motivated reason for returning to agency
Experience with programmatic advertising platforms such as Simpli.

Familiarity with HubSpot for CRM, pipeline tracking, and marketing automation
Experience with local listings management platforms such as Yext
Google Ads and/or Meta certifications
Experience with task/project management and time tracking software
Familiarity with the StoryBrand framework and its application to campaign messaging and client positioning
Familiarity w/ website strategy, UX principles & conversion-focused design thinking
Membership in a local marketing, SEO, or digital advertising peer group
Social Firm has been building brands and driving results for clients for more than 16 years - but don't let that fool you.

We're growth-oriented, data-driven, and focused on building and implementing systems for our partners - not just delivering services. We're also active in our community and take our role in it seriously. Genuine investment in your personal and professional development
~ Community involvement and a culture that's well-regarded beyond our walls
~ Convenient Columbus location with on-site parking and quick access to downtown, Bexley, and the Short North
~ Group Healthcare benefits available for full time employees
~ Paid holidays
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