Twilio Segment CDP Lead / Architect

Role: Twilio Segment CDP Lead / Architect (Enterprise Implementation)

Location: Sydney, NSW (Hybrid)

Job Type: Permanent

Experience: 8+ years

Role Overview

We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise scale CDP implementations using Twilio Segment. This role will drive end to end customer data enablement across ingestion, identity resolution, governance, and real time activation.

The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.

Key Responsibilities Segment CDP Implementation & Configuration

• Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
• Enable data ingestion via SDKs, APIs, and third party integrations
• Implement tracking plans, Protocols, and schema validation for data governance
• Build custom integrations using Segment Functions and APIs

Identity Resolution & Profile Management

• Design and implement customer identity graphs across digital and offline channels
• Enable real time identity stitching using identify() and alias() models
• Manage unified customer and prospect profiles for activation and analytics

Cloud Data Platform Integration (AWS)

• Architect data flows between Segment and cloud platforms (S3, Redshift)
• Implement structured and raw data pipelines, schema design, and lifecycle policies
• Enable Reverse ETL pipelines for downstream activation and enrichment

Data Activation & Integration

• Enable real time integrations with marketing and decisioning systems
• Support event driven architectures for personalisation and campaign activation
• Implement low latency pipelines for real time use cases

Data Governance, Privacy & Compliance

• Implement PII detection, masking, and enforcement mechanisms
• Configure consent management and data privacy workflows
• Ensure compliance with global and local data protection regulations

Enterprise Integration

• Integrate Segment with identity, observability, and ITSM systems
• Enable multi channel data ingestion across web, mobile, CRM, and contact centre systems

DevOps & Operations

• Implement CI/CD and Infrastructure as Code for Segment configurations
• Enable monitoring, alerting, and observability for data pipelines
• Establish operational support models and governance frameworks

Required Skills & Experience

• 5-10 years of experience in CDP, Data Engineering, or MarTech platforms
• Hands on experience with Twilio Segment or similar CDP tools
• Strong expertise in cloud platforms (AWS - S3, Redshift, Glue, Lambda)
• Experience with APIs, event streaming (Kafka), and integration patterns
• Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
• Experience in implementing data governance and privacy controls

Nice to Have

• Experience with marketing automation or decisioning platforms
• Exposure to identity platforms (CIAM) and customer analytics tools
• Background in telecom, financial services, or regulated industries
• Familiarity with Infrastructure as Code (Terraform) and CI/CD pipelines

Key Attributes

• Strong problem solving and analytical thinking
• Ability to translate business requirements into technical solutions
• Excellent stakeholder communication and collaboration skills
• Ability to operate in complex, multi system enterprise environments