Head of Marketing - Directeur Marketing H/F

Job Description
To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. Sets the growth roadmap across digital and offline channels, leads the growth marketing team, and partners with the SVP of Marketing & Internal Communications, Product team, and IT to build funnels, launch products, and grow membership and share of wallet. Remote role open to candidates residing in Washington (WA) or Oregon (OR). (Travel is required.

The target annual pay range for this position is $184,536 - $209,700. Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Incentives are performance based and targets vary by role. Owns and allocates the growth marketing budget, optimizing spend against return. Reports progress against growth targets to the SVP of Marketing & Internal Communications and leadership on a regular cadence.

Plans, launches, and optimizes integrated campaigns across paid search, paid social by platform, SEO, display/retargeting, email, streaming, direct mail. net new members, CAC, cost per funded account, conversion rate, ROAS, share of wallet). Owns a continuous testing roadmap across creative, audience, offer, and channel, and scale what wins. Partners with the Marketing Analyst, Digital agency, and Business Intelligence to turn campaign and member data into decisions.

Operates and improves Peak's marketing technology stack: HubSpot Marketing, PowerBI, Microsoft Copilot, Google Analytics, and additional analytics and advertising platforms. Partners with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution. Ensures all marketing meets credit-union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules).

Leads and develops a team of direct reports plus agency and contractor partners; Collaborates across product, retail/branch, digital, and IT to deliver programs on time. Bachelor's in Marketing, Business, Communications, a related field, or equivalent experience. A minimum of ten (10) years of marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in management or leadership role owning growth, demand, or digital marketing strategy. Deep understanding of digital marketing and data analysis, with direct B2C acquisition experience.

Experience in a financial institution or other highly regulated environment preferred. Makes data-driven decisions and translates complex data into strategy. Proficiency with marketing automation, CRM, and web analytics platforms. Budget management and the ability to calculate and improve ROI. Strong project management; Working knowledge of credit-union and lending compliance requirements. Comfort with experimentation, testing design, and basic statistical reasoning. Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred.

Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred. This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage. We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).

Employees also have access to Life and AD&D insurance. Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis. Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time. Peak Credit Union participates in E-Verify. E-Verify Participation Poster English and Spanish
Peak Credit Union is an Affirmative Action and

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you'd like to view a copy of the company's affirmative action plan or policy statement, please email
Careers@peakcu.

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Careers@peakcu. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Equal Opportunity Employer Veterans/Disabled
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