Virtual Digital Marketing Director

Job Description
Description:
GSR Brands is home to
Gold Star and
Tom & Chee
, two Cincinnati-born restaurant brands built around great food, strong relationships, and memorable guest experiences. Today, GSR Brands supports a growing system of company-owned and franchised restaurants across multiple markets. Our Support Center teams work closely with restaurant operators and franchise partners to strengthen performance, build guest loyalty, support growth, and bring our brands to life.

At Gold Star, “ We Got Your Back ” is more than a saying—it’s how we support our guests, our teams, and each other every day. The Marketing Manager is a key integrator responsible for bringing marketing strategy to life across agencies, internal teams, franchise partners, restaurant operators, and technology platforms. Reporting to the Head of Marketing, this role will own day-to-day execution of campaigns, loyalty and CRM initiatives, local store marketing, digital programs, restaurant communications, and marketing project coordination.

The ideal candidate is an organized, collaborative marketer with approximately 3–5 years of experience who enjoys keeping projects moving, aligning stakeholders, and using results to improve future programs. Campaign & Project Management
Own campaign execution from brief through launch and recap, managing timelines, deliverables, approvals, and execution for marketing campaigns, promotions, limited-time offers, and seasonal initiatives. Coordinate across agencies, internal teams, vendors, franchise partners, and restaurant operators.

Ensure restaurants receive the materials, communications, and support needed for successful execution. Identify potential issues early, recommend solutions, and drive resolution to keep projects on schedule. Loyalty, CRM & Digital Marketing
Support the growth and optimization of guest loyalty and CRM programs. Use guest purchase behavior and engagement data to build segments, develop targeted offers, and identify opportunities to increase frequency and repeat visits. Coordinate targeted offers, direct guest communications, email, mobile, and digital campaigns.

Track campaign and loyalty performance and identify opportunities for improvement. Restaurant Marketing & Technology
Support local store marketing, community initiatives, grand openings, fundraisers, and market-specific promotions. Partner with Operations and franchise teams to make marketing programs practical and easy to execute. Coordinate marketing requirements across POS, loyalty, digital ordering, pricing, discounts, and promotional setup, working with Operations and technology providers on implementation.

Agency, Vendor & Brand Coordination
Coordinate day-to-day projects with agencies, designers, printers, photographers, technology providers, and other vendors. Manage project briefs, revisions, approvals, timelines, and deliverables. Ensure marketing materials are accurate and aligned with brand standards. Maintain organized campaign assets, templates, and marketing resources. Track sales, transactions, promotional redemption, loyalty activity, digital engagement, and other campaign measures. Use results and field feedback to help improve future programs.

Support the Head of Marketing with ongoing performance reporting. Bachelor’s degree in Marketing, Communications, Business, or related field preferred. Approximately 3–5 years of marketing experience
. Restaurant, franchise, hospitality, retail, or other multi-unit consumer experience strongly preferred. Experience managing campaigns, timelines, and multiple stakeholders. Experience with loyalty, CRM, POS, digital ordering, or restaurant technology strongly preferred. Strong project management, communication, and organizational skills.

Comfortable working with marketing and sales performance data. Strong attention to detail and ability to manage multiple priorities. Why Join GSR Brands? At GSR Brands, we believe great results come from great people. Our Support Center culture is collaborative, approachable, and built around people who are willing to jump in, help one another, and make an impact. A collaborative environment where Marketing, Operations, HR, Finance, IT, and other teams work together to solve problems and move the business forward.

Opportunities to grow your experience across two restaurant brands, franchise and company-owned operations, loyalty, restaurant technology, digital marketing, local store marketing, campaign execution, and brand development. Competitive benefits
, including company-supported health coverage, paid time off, and a 401(k) retirement plan. The opportunity to be part of a
Cincinnati-based company with longstanding local roots while helping shape what comes next for two growing restaurant brands.

For someone who enjoys variety, ownership, collaboration, and seeing their work come to life in real restaurants, GSR Brands offers the opportunity to make a visible impact while continuing to grow personally and professionally.